Los Angeles, CA (Top40 Charts/ Digigraph Official Website) The famed English rock band THE WHO is back, and Digigraph.me is proud to be part of a philanthropic campaign to benefit Teen Cancer
America (https://www.teencanceramerica.org), running in conjunction with the Quadrophenia Tour, November 1, 2012 through February 26, 2013.
The "Who Cares" campaign is a unique collaboration between Digigraph.me, UR Mobile, mGood and British Airways, brought together by ePrize, a digital engagement company across mobile, social and the web. With an objective of raising awareness and donations for Teen Cancer America, the "Who Cares" campaign allows fans to "activate" at the concerts and online, making donations via mobile web form, and then being entered into the grand prize drawing.
Teen Cancer
America is a charity devoted to improving the lives of teenagers and young adults with cancer. THE WHO front men,
Roger Daltrey and Pete Townshend, are bringing the cause to the United States after having worked with the UK's Teenage Cancer
Trust (https://www.teenagecancertrust.org) for the past decade.
The campaign platform, developed by UR
Mobile and mGood, gives fans an immediate way to donate by simply sending a text and filling out a short mobile web form. In return, they'll receive a personalized, digitally-autographed, Digigraph, "thank you" from THE WHO's Daltrey and Townshend. In addition, their entry will be included in the sweepstakes, administered by ePrize.
The grand prize, provided by British Airways, is a trip for two including a private box at the Teenage Cancer
Trust concert in London as personal guests of THE WHO. The winner will travel in style on British Airways, with two-night luxury hotel accommodations and $1,000 cash.
"This campaign is an example of the power of mobile, especially as it relates to its utility at live events," said Matt Wise, CEO of ePrize. "Recognizing that we all take our phones everywhere, it's an opportunity for marketers to run a multi-dimensional campaign that benefits consumers, brands and charitable organizations."
When asked about Digigraph.me's support of this special campaign, CEO Barry Berkowitz said, "As a lifelong fan of THE WHO, we're especially grateful for the opportunity to help the band raise much-needed funding and awareness for WHO CARES Teen Cancer America, all the while thanking donors for their generosity in a memorable and truly meaningful way."
With the Quadrophenia Tour underway, tickets are still available at https://www.THEWHO.com. Fans who are unable to attend can still support the campaign and be entered to win the grand prize by texting "WHO" to 95323. More information about the "Who Cares" campaign can be found online at https://tca.digigive.it/.
