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Metal / Hard Rock 13 August, 2013

Linkin Park Launches Signature Series: Edition 31 Merchandise Partnership With Hard Rock To Benefit Music For Relief's Power The World

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Linkin Park Launches Signature Series: Edition 31 Merchandise Partnership With Hard Rock To Benefit Music For Relief's Power The World
Orlando, FL (Top40 Charts / Hard Rock International) Linkin Park and Hard Rock International today announced the launch of the limited-edition Linkin Park Signature Series: Edition 31 T-shirts, benefiting Music for Relief and its Power the World initiative. The exclusive line, a partnership between the Grammy-Award winning band and world-renowned entertainment and lifestyle brand, includes a men's and women's T-shirt featuring artwork by band member Mike Shinoda . These special-edition products will be available for a limited time only in stores and online beginning in August 2013 .

"The most exciting part of our partnership with Hard Rock is that it helps people," says Mike Shinoda . "There are people in the world who cook dinner over fires and people who have to perform emergency surgery at night via candlelight. The proceeds of this shirt will buy clean-energy cook stoves for families who only have access to dirty cooking materials which are bad for the environment and bad for their health. It will buy 'solar suitcases' to power things like hospital lights and medical devices in remote areas of the world without energy access. By dedicating funds to Music for Relief, this Hard Rock t-shirt project promotes sustainable energy awareness and helps people who need it."

A portion of the retail price from sales of Hard Rock's Linkin Park Signature Series: Edition 31 T-shirt will benefit Music for Relief , a non-profit organization founded by Linkin Park, and its Power the World campaign. Worldwide more than one billion people have no access to electricity; compromising health, education, safety and livelihoods. Linkin Park and Music for Relief launched Power the World to raise awareness about what it means to live without energy access and to highlight innovative clean energy solutions. Visit www.powertheworld.org for additional details.

Hard Rock's Linkin Park Signature Series: Edition 31 T-shirts will be available online at www.hardrock.com and at Hard Rock Cafe, Hotel and Casino locations worldwide beginning in August 2013 .

Linkin Park Signature Series: Edition 31 Men's T-shirt features an updated version of the well-recognized LP logo accompanied by animated artist-created designs. Signatures of each member of the band are printed on the center back neck along with a city-specific Hard Rock logo. This short sleeve, black t-shirt is available in men's sizes S-XL. 15% of the retail price will benefit Music for Relief. ( $ 26 USD ).

Linkin Park Signature Series: Edition 31 Women's T-shirt features an updated version of the well-recognized LP logo accompanied by animated artist-created designs. Signatures of each member of the band are printed on the center back neck along with a city-specific Hard Rock logo. This fitted, short sleeve, purple t-shirt is available in women's sizes S-XL. 15% of the retail price will benefit Music for Relief. ( $ 26 USD ).

"Since the inception of Hard Rock's Signature Series lineup in 1990, it has been our honor to support deserving charitable organizations worldwide with the help influential artists like Linkin Park," said Alex Merchan , Senior Director of Marketing, Hard Rock International. "We are deeply moved by Linkin Park's efforts to raise awareness and relief for those in need through Music for Relief and the Power the World campaign. These initiatives align seamlessly with Hard Rock International's mantras, 'Save the Planet' and 'Love All, Serve All,' and signify the start of a meaningful and enduring philanthropic relationship."

Hard Rock's Signature Series Lineup
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are reproduced onto T-shirts and sold at Hard Rock properties worldwide, with a portion of the retail price benefitting the artist's preferred charity. Linkin Park joins a legendary roster of music icons - from U2, The Who, Bruce Springsteen and Eric Clapton , to Jon Bon Jovi , Shakira, Ringo Starr and John Lennon - who have become part of Hard Rock's Signature Series program, which has helped to raise millions of dollars for charitable causes worldwide.

For additional event details please visit www.hardrock.com






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