NEW YORK (Beyond Productions, LLC) -
Beyonce and Tina Knowles today announce the name of their highly anticipated clothing line, The House of Dereon (de - ron). The line, named after Tina Knowles' mother and Beyonce's grandmother, honors the woman who worked as a seamstress for a living and started Tina's love of fashion. The line, inspired by three generations of women who have joined together in a labor of love, is expected to hit stores in Fall 2005. A hip-haute fashion legacy begins while unprecedented anticipation on the part of retailers and consumers continues to build for the debut of the women's contemporary fashion line. vThe three generations of inspiration for this line begin with the late
Agnes Dereon, a skilled seamstress who made woman's clothing for private clients.
Agnes Dereon serves as both the inspiration and mentor for
Beyonce and Tina Knowles. Her artistic spirit inaugurated three generations of stylish women and continues to inspire today. Tina Knowles is the visionary creator of trend breaking style mixed with pure attitude. Based on her experience as a designer and stylist to the stars, she brings excitement, creativity and flare to the line.
Beyonce Knowles serves as the muse for the line. Her sense of style is unmatched and her chameleon-like take on fashion is ever changing and flawless. She is the new generation of self-expression and confidence ... an icon in the making.
The mission of these fashions is to fuse celebrity power and design artistry into a brand of global importance... a house of aspiration and inspiration ... where entertainment and fashion merge seamlessly. The House of Dereon - Couture. Kick. Soul.
Tina Knowles had this to say, "I grew up surrounded by great style. My mother Agnes Dereon and I shared a love of fashion and style, and Beyonce and I also share this love. We both felt it would be appropriate to name the collection after the woman who was so inspiring to both of us in our lifetime. It is a dedication to her memory and a reflection on everything that she brought to both of our lives."
Beyonce says, "To me, this is the greatest way to enter into the fashion world. Inspired by my grandmother, working with my mother and pursuing a dream we have all had for many years - establishing an important fashion company."
As a founding member of Destiny's Child, one of the best-selling female groups of all time, Beyonce is one of the most widely recognized and highly respected women in pop music. Beyonce's burgeoning career as an actress began in 2001 with lead roles in films such as Carmen: A Hip Hopera, Austin Powers In Goldmember and The Fighting Temptations. Beyonce has earned numerous accolades including Grammy Awards, American Music Awards, World Music Awards, and the prestigious NAACP Image Award. When Beyonce won the 2001 ASCAP Pop Songwriter of the Year Award, she became the first African-American woman - and the second woman ever - to receive that honor.
Beyond Productions, LLC was founded in May 2004 by Tina and Beyonce Knowles, Jason and Arthur Rabin of Wear Me Apparel/ Kids Headquarters. The partnership will provide the infrastructure for licensing and brand management to The House of Dereon. This collaboration was orchestrated by Tina and Beyonce Knowles who wanted to bring trend-setting style and a creative take on fashion to stylish women everywhere. The design alliance features 3 co-creative directors, Beyonce and Tina Knowles, and Heather Thomson Schindler.
