New York, NY (Top40 Charts)
Touring with globally celebrated artist Diplo in the group Major Lazer
has brought Jillionaire across the globe, and it's from this international journey that "Fresh
" was born. A notable DJ and producer in his own right, Jillionaire teamed up with Swedish-via-the-Balkans artists Salvatore Ganacci and Sanjin for his anthemic debut "Fresh," already receiving support from the likes of Skrillex
and . It was on a trip to to shoot Major Lazer's "Lose Yourself
" music video that Jillionaire met KarmaloopTV director , who was directing the video after previous work with A$AP Ferg, Lupe Fiasco, and Beyonce.
The two conceived and planned the twerk-heavy video to be shot in NYC featuring the Major Lazer
dance team in their signature provocative uniforms, with all clothing styled by flagship street wear retailer Karmaloop.com. A blizzard had left the city in a deep freeze, but this didn't stop the girls. In what must be a first, the dancers showed true dedication and twerked in the snow wearing nothing more than strategically placed spandex.
Salvatore Ganacci fled the war in the Balkans to make music in , Jillionaire left to tour worldwide with Diplo in EDM-dancehall hybrid Major Lazer, and all left sunny to create the coldest twerk filled video ever for a track already proving to be- rightfully so- an international club hit. "Fresh
" traveled a long way to arrive here today, and is every bit as epic as its global origin.