New York, NY (Top40 Charts) Triton Digital, a leading technology provider for the audio industry, today unveiled its monthly Ranker for
September 2015, providing insights into the month's top streaming audio providers, as well as listening trends.
Key findings from the
September 2015 Ranker include:
All measured clients in
September 2015 showed 4,273,667 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart, and 3,602,592 AAS during the Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.
During the first nine months of 2015, Millennial listening far outpaced listening of other generations. Millennials have accounted for 60.7 percent of all listening, followed by Generation X (28.3 percent) and Baby Boomers (10.0 percent). The two groups with the most online listening are ages 20-29 (36.8 percent) and 30-39 (26.5 percent).
The Sports format showed the largest listening gains with an 18.0 percent increase in AAS, followed by Urban Contemporary, Classical,
Modern Adult Contemporary, and Top 40 (CHR) (M-F 6A-8P,
September 2015 vs. August 2015). The Sports format received a slight boost with the return of the NFL this month.
Looking at the top 20 markets,
Boston showed the largest listening gain with a 12.8 percent increase in AAS, followed by Philadelphia (7.2 percent), Miami (7.2 percent), Seattle (6.6 percent), New York (4.3 percent), and
Chicago (2.8 percent).
37 percent of listening took place on an iOS device, followed by Android at 31 percent, and Google Chrome and Flash at 9 percent. (M-F 6A-8P)
Mobile listening represented 73.6 percent of total listening in
September 2015, compared to 26.4 percent on desktop.
Full results of the
September 2015 Ranker can be found here:
Due to the inclusion of new publisher data, the July 2015 Domestic Rankers have been re-issued. Please find the Rankers here.
Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital's® (https://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton
Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
