Cincinnati (Top40 Charts/ FleishmanHillard) Downy Unstopables™ has kicked off its "Unstopables" sweepstakes for a lucky winner and a companion to win a trip to Miami and meet international duo
Jesse & Joy at their "Latinos Imparables" concert stop on June 9.
"We are very excited to be partnering with Downy for our first major tour in the United States, 'Latinos Imparables', a name that describes very well how we feel about the growth of our music career, thanks to the support of our fans"
Presented by Downy Unstopables™ in partnership with House of Blues Entertainment, "Latinos Imparables" is
Jesse & Joy's first U.S. tour. It will officially kick off on May 22 in San Francisco and will make its way around the country, with a last stop in Dallas on June 12.
Downy Unstopables™ is an easy-to-use scent booster that is added at the start of the wash to provide freshness for 12 weeks out of storage.
According to a P&G survey, 93 percent of consumers said that they feel confident wearing clothes that have long-last freshness. Moreover, while 89 percent agreed that it is important to them that their clothes have long lasting freshness, 83 percent wished that their laundry routine could provide their clothes with longer lasting freshness.
"We created Downy Unstopables understanding our consumers' need for long-lasting freshness and a better laundry experience," said Carolina Rogoll, Downy
Brand Manager. "For those who may be skeptical that a fabric enhancer can provide up to 12 weeks of freshness out of storage, we are putting to the test the freshness power of Downy Unstopables™ by washing key wardrobe pieces from
Jesse & Joy. At various stops along the tour, we'll pull out the garments from storage to show that they remain fresh, right up until the 12th week."
"We are very excited to be partnering with Downy for our first major tour in the United States, 'Latinos Imparables', a name that describes very well how we feel about the growth of our music career, thanks to the support of our fans," said
Jesse & Joy.
To enter the sweepstakes for the grand prize trip to Miami, which will run between May 11 and June 6, participants need to submit a one-hundred word paragraph explaining what makes them unstoppable at https://latinosimparables.com. First and second prizes include tickets and backstage passes to local concert stops in San Francisco, Las Vegas, San Diego, Anaheim, Los Angeles, Chicago, New York,
Silver Springs, Charlotte,
Houston and Dallas.
In addition to the "Unstopables" sweepstakes, www.LatinosImparables.com features tour dates and locations, access to a
Pandora station curated by
Jesse & Joy, a photo gallery and eight webisodes with exclusive backstage access from
Jesse & Joy, including one where the tour stylist Francis Bertrand showcases the tour wardrobe selection and preparation. Additionally consumers can also find more information on Downy Unstopables.
The official hash tag for the tour is #latinosimparables
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) WHO ARE, AS OF THE LAST DAY OF THE MONTH PRIOR TO THE DATE OF ENTRY, THE AGE OF MAJORITY OR OLDER IN THEIR STATES OF RESIDENCE. VOID WHERE PROHIBITED. Sweepstakes ends 6/6/13. For Official Rules, prize descriptions and odds disclosure, visit latinosimparables.com. Sponsor: The Procter & Gamble Distributing LLC, One Procter & Gamble Plaza, Cincinnati, Ohio 45202.
About Downy
Downy® offers a line of advanced fabric care conditioning products that helps keep clothes feeling soft and smelling fresh. Downy's family of liquid fabric softener includes: Ultra Downy, Downy with Febreze®
Fresh Scent, and Downy Infusions®. Downy also offers Downy Unstopables™, an in-wash scent booster, and a variety of dryer sheets. For more information, please visit www.Downy.com.
