Airborne Entertainment and IRIS Distribution Join Forces to Deliver Music-Related Content from Top Indie Labels

SAN FRANCISCO, CA. (Top40 Charts/ Airborne Entertainment) - Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., has teamed up with IRIS Distribution, a leading digital distribution company, to bring independent music fans mobile content from their favorite artists. Through the new partnership, Airborne and IRIS will be offering wallpapers, full tracks, music videos and more from some of the industry's most noteworthy labels, representing such breakout artists as Kid Koala, Amon Tobin, Bad Brains and more. Content will be available to carriers throughout the U.S. and Canada.

As mobile phones continue to prove their versatility, industry researchers such as iSuppli Corp. predict that the premium mobile content market will exceed $19 billion by 2011. With nearly half of that total attributed to sales of music-related content, Airborne and IRIS are right on track. The findings also reveal that over-the-air full track downloads, streaming and video on demand, as well as ringtones, are destined to become the dominant mobile-content categories.

'As a leading independent digital music distributor, IRIS is always seeking ways to encourage the discovery of our artists and releases. By partnering with Airborne Entertainment, we'll be in an excellent position to reach millions of music fans throughout the U.S. and Canada,' said Matt Laszuk, CEO of IRIS Distribution. 'We are delighted to offer our labels and artists this opportunity to gain an even stronger foothold in the mobile marketplace.'

'Independent labels have considerably smaller teams representing their artists than most major labels, but the demand for content is by far just as comparable,' said Kim Senn, vice president of product development for Airborne Entertainment. 'Our vision is to continue to focus efforts on working with indie labels and their partners to bring fans the content they want.'