New York (Top40 Charts/ Heineken USA) - Heineken announced today the sponsorship of a three-city, seven-date concert experience featuring legendary Dutch DJ, Tiesto, in conjunction with the release of his latest artist release, "Kaleidoscope." The sponsorship, part of a larger
Tiesto world tour, kicks off at the intimate Hammerstein Ballroom in New York City for three exclusive shows beginning
September 24 and continues on to
Chicago and Los Angeles. Heineken will offer fans at the event the chance to win premium upgrades, including a backstage meeting with Tiesto, autographed merchandise and exclusive VIP access within each venue.
"Heineken loves to bring new premium experiences to the consumers and we share a passion with Tiesto fans for world-class music and premium lifestyle experiences," said Filip Wouters, Vice President Marketing Heineken. "We're excited to present the world's most popular DJ to the United States for these one-of-a-kind performances."
Tiesto says, "It's great to work with Heineken, especially because we share the same heritage. They are huge supporters of quality music and art, so the partnership is a natural fit."
Following the kick-off in New York City, Tiesto will remain at Hammerstein Ballroom for shows on Sept. 25 and 26. On October 31, Heineken will bring Tiesto to Chicago's Congress Theater and will wrap up the tour with three special finale shows November 25, 27 and 28 at The Shrine in Los Angeles.
"Our goal is for fans to enjoy Tiesto in an intimate venue as they never have before and experience a show that could only be brought to them by Heineken," said Wouters. "Through our exclusive upgrades, fans can get closer to the action and really feel as if they're part of the show."
Fans at each show will have numerous opportunities to walk away with any number of great prizes through games and random drawings, including:
- Follow the Star
Audience members above the age of 21 receive wristbands at the door to
signify that they are of legal drinking age. A number is printed on
each wristband and guests holding wristbands within a designated
numeric range will receive special access to the Heineken VIP Lounge.
- Text2Win Wisdom Line Challenge
Members of the audience will receive a shortcode to where they can text
their Heineken Wisdom Lines - or inspirational text. The text messages
then appear on screens located throughout the venue and random winners
will receive a confirmation text back telling them where to go to
redeem their prize.
For more information about Heineken's Tiesto concert experience, visit www.Heinekenusa.com and www.tiesto.com. Tickets can be purchased at www.tiestotickets.com. Additionally, details about the series will be made available on the official Heineken USA Facebook page.
