New York, NY (Top40 Charts) "At the heart, this company solely exists to be a relevant voice to a striving generation. We are here to ignite and inspire them, show their creativity, love for humanity, innovation and thirst for a purpose.
Ui Culture announced their plans to release a mobile lifestyle and entertainment APP to reach the young, socially conscious consumer.
"We call them the New Urban- the most powerful group on the planet, now and forever", says the Founder & CEO, Tyrone Davis.
"They are multi-cultural, hip and tech savvy, over one billion strong worldwide with $3.4 trillion in disposable income, but ultimately searching for significance and meaning."
The Ui Culture APP curates the GOOD and COOL in music, fashion, food, and technology, and intersects with social issues, human interest stories, and philanthropy. Users will experience a wealth of content from urban centers around the world, live streaming, campaigns and a community-giving platform.
The event will create an immersive experience with a major presentation of the APP, along with live performances from Indie Pop Artist, The Golden Hippie, Philanthropist and Pop Artist, Kenna, and Internationally Known DJ, ARTY. The night will be hosted by Wicked City and Hunger Games Actor and Singer, Evan Ross. The private preview begins with a walk on the purple carpet and a private VIP reception, 8-10pm for a limited audience. At 10 pm, the after-party will invite several hundred fans and consumers to experience the brand up close and personal for the first time.
The Company will be announcing the APP's worldwide release during the event.
"At the heart, this company solely exists to be a relevant voice to a striving generation. We are here to ignite and inspire them, show their creativity, love for humanity, innovation and thirst for a purpose. We are answering the call to bring good and cool together with entertainment in ways we have never seen before."
Urban Icon is a branding and content studio with a vision to produce and distribute urban-inspired content. Ui Culture was created by Urban Icon to provide the creative ecosystem for urban inspirational content.
