New York, NY (Top40 Charts) Pandora (NYSE: P) and Red Bull Sound Select have partnered to bring listeners a hand-selected group of artists for a unique music discovery experience. Running through mid-December,
Pandora listeners will have the opportunity to hear new tracks from emerging musical talent on Pandora's Red Bull Sound Select station, www.pandora.com/redbullsoundselect, introduced by the artists themselves. These tracks will be accompanied by hand-curated genre stations, each complementing the musical styles of the individual artists.
The artists participating in the Pandora/Red Bull Sound Select experience represent diverse musical styles, ranging from electronic to rap, reflective of the unique listening styles of
Pandora listeners themselves. Artists include:
The world's most powerful music discovery platform,
Pandora is focused on effortlessly connecting listeners to the music they love. With over 200,000 artists now playing to the largest audience in streaming music,
Pandora listeners are discovering new music on a daily basis - exposing each artist to new fans every day.
More than 80% of the artists spinning on
Pandora do not play on traditional radio, making
Pandora the most effective platform for artists and their fans (both old and new) to connect. Through this partnership with Red Bull Sound Select,
Pandora is extending this discovery in a new and interesting way; showcasing a select group of artists, helping them launch their careers while introducing listeners to new music.
"Everything we do at
Pandora is driven by the purpose of connecting fans to the music they love - whether an old favorite or new discovery - while at the same time helping artists find their audience," said
Simon Fleming-Wood,
Pandora CMO. "Working with Red Bull Sound Select, we are able to connect music fans with up and coming talent, while helping these same artists launch their careers."
This partnership continues the work
Pandora has focused on in the past year to help artists better connect with their fans. Beginning with the 2014 launch of AMP, Pandora's Artist Marketing Platform, and continuing with this year's acquisition of Next Big Sound and the release of Artist Audio Messaging. Most recently, Pandora's agreement to acquire TicketFly will connect touring artists to Pandora's 80 million monthly listeners, ensuring the millions of unsold tickets each year are a thing of the past.
ABOUT PANDORA
Pandora is the world's most powerful music discovery platform - a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary
Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians,
Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
ABOUT RED BULL SOUND SELECT
Red Bull Sound Select is an artist development program that delivers the best in new music. Each month, Red Bull Sound Select presents shows in 16 cities hosted by notable music influencers who curate artists from their local scenes, including Afropunk in New York, Fake Shore Drive in Chicago, KCRW in Los Angeles, and Sub Pop Records in Seattle. Red Bull Sound Select supports these artists through 200+ annual shows and festivals, in-studio collaborations with leading creators, and music distribution and marketing.
