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Era Istrefi
Number of songs: 1 | Total weeks on charts: 65
Appearing in a total number of: 6 charts | Total period running: 258 days
Songs by Era Istrefi

Era Istrefi (born 4 July 1994), sometimes known as simply Era (stylized as ERA), is an Albanian Kosovar singer and songwriter. She rose to fame after releasing her debut single "Mani për money" in 2013, which gained a positive feedback and attention from the public. Her following songs "A po don" and "E dehun", gained the same success. In June 2014, she won three Videofest awards for her music videos, including "Best New Artist" for her work in 2013.

In 2015 Era gained success with her song "Njo si ti" with over a million views on YouTube in a week. Her first duo featuring well-known Kosovo rapper Ledri Vula, "Shumë pis", became a summer hit.

In January 2016, Istrefi began achieving international attention due to the release of her single "BonBon", which drew comparisons to the work of Sia and Rihanna. Following the single's success, she was signed to American record labels Sony Music Entertainment and Ultra Music in February 2016.

Era Istrefi was born on 4 July 1994 in Pristina, Kosovo to Suzana Tahirsylaj, a well known Albanian singer in the 80s and 90s and Nezir Istrefi, a cameraman. After her father's death in 2004, her mother quit singing, and her older sister Nora Istrefi shortly became one of the most popular singers in the Albanian-speaking territories. Istrefi made her television debut in 2013, with her single "Mani për money", a reggae-pop song, new to the national music industry. The song received mainly positive criticism from the audience, becoming an instant hit. A few months after her first single, she released "A Po Don?", another song with a different style, accompanied by a provocative music video.
The song received mixed criticism to negative. Her third single, "E Dehun", inspired by Nexhmije Pagarusha's song of the same name, which also samples the lyrics and some parts of the instrumental, also became a success, which assured her three Videofest Awards (Albanian Music Awards), including "Best New Artist" for her work in 2013. However, the music video was heavily criticized by the Serbian media, and the Serbian Orthodox Church, due to her scene in the Orthodox Church in Prishtina, where Era appeared with a semi-naked shirt.

In December 2014, she released her newest single "13", a pop-ballad produced in the United States. The music video received almost 200,000 viewers within 24 hours. The song was featured on V Magazine as well. In December 2015, she released the single "BonBon" with its music video shot in Kosovo. One month later the song went viral on social media such as Instagram and Facebook, and Istrefi began gaining international fame with support from famous celebrities. In February 2016, she signed to American labels Sony Music Entertainment and Ultra Music.

Istrefi has two older sisters, Nora Istrefi, one of Kosovo's biggest pop-stars and Nita Istrefi, a stylist. She has a younger brother, Bledi. Her Bob Marley influence has become very prominent in her songs. She often uses his name, and quotes his songs. Besides Gheg Albanian, she often uses English phrases, as well. Istrefi lives in Pristina with her mother and siblings. She is also a supporter of the LGBT rights.

Era's songs are mainly written in Gheg dialect, rather than using Standard Albanian. She is among the fewest singers in the Albanian-speaking territories to use and mix reggae, dubstep and pop.
2013: "Mani për money" (Money mania)
2014: "A po don?" (Do you wanna?)
2014: "E dehun" (Drunk)
2014: "13"
2015: "Njo si ti" (Someone like you)
2015: "Shumë pis" (Very naughty)
2015: "BonBon" (It's okay, it's okay)
Sources:, Wikipedia

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