Number of songs: 4 | Total weeks on charts: 57
Appearing in a total number of: 12 charts | Total period running: 171 days
Appearing in a total number of: 12 charts | Total period running: 171 days
Songs by Peso Pluma
Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer, rapper, and songwriter. Learning to play the guitar during his teens, he developed his craft by writing songs inspired by regional Mexican music. After achieving moderate success with his first two studio albums Ah y Qué? (2020) and Efectos Secundarios (2021), Pluma released "El Belicón" in 2022 with Raul Vega, selling 480,000 units and being certified 8× Platinum Latin certification by the RIAA. He followed up his success with the extended play Sembrando and the 5× Platinum Latin-certified duet "Siempre Pendientes" with Luis R Conriquez entering the Billboard Global 200.
His collaborations with Natanael Cano, "AMG" and "PRC", became massive hits in the Latin music community after its use on TikTok, both charting on the Billboard Hot 100. In April, Pluma and Eslabon Armado made history with "Ella Baila Sola", being the first regional Mexican song to reach the top 10 of the Billboard Hot 100, peaking at number five. The commercial growth of the song boosted the popularity of the singer worldwide, simultaneously placing eight songs on the Hot 100 in the week of 29 April 2023, becoming the Mexican artist with the most entries in the US.
Having a distinct musical style characterized by narcocorridos with elements of urban music, trap, and reggaeton, Pluma is considered as a major contributor on the revival of the regional Mexican genre. With his crossover appeal, Pluma is the most streamed artist in Mexico.
Hassan Emilio Kabande Laija was born on 15 June 1999, in the municipality of Zapopan, Jalisco, Mexico. His mother and his relatives were residents of Badiraguato, Sinaloa, while his father has Lebanese descent. Growing up in Guadalajara, he began playing the guitar at age 15 by watching videos on YouTube, influenced by music from his home and interpreting songs by Ariel Camacho. Pluma started writing songs in a diary, admitting to be ridiculed by peers. Describing his initial approach to songwriting, he explained, "I would write down my emotions because it was like therapy for me. That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time." Pluma's name derived from a conversation with boxer Marco Antonio Barrera, who noticed the musician's thin complexion while watching his performance, a physical trait of individuals who competed in the division.
After years of writing music together, Pluma worked with his cousin Roberto "Tito" Laija on releasing two live albums, Disco en Vivo on 21 February 2020 and Disco en Vivo, Vol. 2 on 4 July. Published under the independent label El Cartel de los Ángeles, the collections consisted of recordings of his performances around Jalisco. A month later, he released his debut studio album Ah y Qué? on 20 April, featuring twelve songs and collaborations with El Choforo, Lalo Reyes, and Jorge Morales El Jilguero. Pluma published his live recording with Decreto Real of "Relajado Voy" to streaming platforms on 7 October as his first single release. He followed up with the singles "Mil Historias" with Hector Rubio on 13 November and "El Petter" with Decreto Real on December 4 before deciding to work on a new body of work.
In 2021, Pluma published his second studio album Efectos Secundarios on 19 March, preceded by the singles "Con Dinero Baila el Perro" and "Lo Que Me Das", a music video for the latter, as well as songs with previous collaborators El Choforo and Hector Rubio. Focusing on building his sound, Pluma issued the single "Por las Noches" on 11 June, a slowed-down sierreño track about an unintended breakup. Pluma's "Todo Es Playa", a song about smoking marijuana, would become his last single with El Cartel de los Ángeles before switching labels to Prajin Records. To mark this shift, the singer published the socio-political track "Signal" on 25 November.
On 4 February 2022, Pluma teamed up with Raul Vega on the single "El Belicón", a corrido trap anthem on the local narcoculture. Working on-hand with the song's production, Pluma and Vega played the roles of members of a drug cartel for the song's music video directed by Barush, instantly going viral among locals. The track gained momentum after its usage in TikTok and Instagram, with its music video racking 10 million views on YouTube in one month and gaining multiple playlisting on Spotify. In April, "El Belicón" debuted at number 50 on Billboard Hot Latin Songs, peaking at number 46 two weeks after and becoming Pluma's first entry on the charts.
Pluma released Sembrando, an extended play containing "Signal" with five new songs, on 20 April in celebration of his fans and the recreational holiday. A six-part thematic and fictional story, the singer explained how the EP was recorded simultaneously, with themes "specifically for that day (420)". Upon its release, the EP was credited on solidifying the singer's contribution on the rise of corridos tumbados, a fusion of regional Mexican elements with trap music. He teamed up with Tornillos and Polo Gonzales on the song "Sentosa" for the Latin American esports division of Garena Free Fire. On 3 June, the singer published "30 Tiros", an acoustic corrido about his success story, along with an accompanying music video directed by Barush surrounded by women and luxuries.
The singer collaborated with Luis R Conriquez on the song "Siempre Pendientes" released on 15 August. The track immediately attracted controversy among news outlets for glorifying labor for drug lord Joaquín "El Chapo" Guzmán, containing the lyrics "JGL, traigo en las cachas orgullosamente" and "Cuido la plaza del señor Guzmán". A music video directed by Vitographyy starring Pluma and Conriquez holding rifles in the desert supported by a large crew was uploaded to YouTube upon its release, receiving 2 million views in its first 24 hours and being removed from the platform three days later due to public outrage. On 1 October, Pluma sang the song live onstage at the 8 Music Fest in Culiacán, serving as a replacement act for Junior H after his sudden cancelation from the event. In celebration of the city's 491st anniversary, an image of El Chapo was projected on screen for the entirety of his performance, attaining backlash from the audiences, organizers, the city council, and netizens for allegations of promoting drug trafficking.
The El Colectivo de Mujeres Activas Sinaloenses, A.C. (CMAS AC) publicly denounced the act, claiming how the performance went against the goal of the festivities to mark "the beginning of the end of drug culture in Culiacán". On the association's official Twitter account, they claimed accountability from municipal president Juan de Dios Gámez to apply sanctions on the singer "to guarantee non-repetition", attaching an excerpt of Article 254 of the Penal Code for the State of Sinaloa and indicating the application of up to two years in prison for the accusation. In defense, the city council declared that while it disapproved of the projection of the drug leader's image, the municipal authority was "in favor of the freedom of expression of all artists", also considering how the singer was a last-minute addition.
In retrospect of the incident, Pluma defended himself in a 2023 interview with Pepe Garza on YouTube: "They tried to smear me there, but [it's] nothing that cannot be fixed. I kept going forward with my career." He denied rumors of actual connections to the cartel, clarifying, "I am an artist, and we do nothing more than appear on stage and sing what we write." The incident gave attention to the rise of the subgenre narcocorrido, which compasses of ballads dedicated on themes of marijuana and the illegal drug trade. "Siempre Pendientes" peaked at number 27 in Hot Latin Songs, 155 on the Global Excl. U.S., and number 174 on the Global 200, becoming Pluma's first global hit in the Billboard charts.
Pluma announced "El Gavilán" as his next single due on 21 October, working with Tony Aguirre and becoming his second collaboration with Conriquez.
Ah y Qué? (2020)
Efectos Secundarios (2021)
Sources: Last.fm, Wikipedia
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