New York, NY (Top40 Charts/ Guitar Center) Guitar Center announces DJ and producer
Steve Aoki as the latest artist ambassador in the retailer's "All we sell is the Greatest
Feeling on Earth" campaign. The Grammy nominated DJ stars in the third commercial spot of the campaign, following appearances by Questlove (The Roots) and
James Hetfield (Metallica). Aoki's spot will debut nationwide on August 18, 2014.
The campaign - which spans print, broadcast, digital and online - was created by Guitar Center in order to showcase the indescribable feeling that comes from playing a musical instrument in hopes to inspire more people to play. Each artist featured in the campaign shares their personal experience with the joy that music brings to their lives. Guitar Center will continue to roll out new commercial spots and additional artist ambassadors on a quarterly basis.
"I was excited that Guitar Center wanted to work together on a unique campaign that celebrates the pure and simple joy that comes from music. The feeling that comes from creating music is the most powerful feeling in the world. I'm honored to be able to experience it every day through my work and hope to share that joy with my fans." - Steve Aoki
"Our greatest goal with this campaign is to inspire more people to get involved with music and learn to play an instrument. The inherent joy that music brings defies genre, so we chose to spotlight artists that best convey that feeling. Steve Aoki's devotion to his craft is palpable and he shares our passion for encouraging musicianship. We are excited to have him onboard." -
Dustin Hinz, Vice President of
Brand Experience and Entertainment Marketing
About Steve Aoki:
STEVE AOKI is a Grammy-nominated international producer/DJ, electronic dance music entrepreneur, and founder of the trendsetting record label, events/lifestyle company, and apparel line Dim Mak. Since launching in 1996, Dim Mak has broken bands such as Bloc Party, The Bloody Beetroots, Klaxons, and The
Gossip through deftly marketed single and full-length releases and now has nearly 500 releases to date. As a solo artist, AOKI has become a force of nature averaging over 250 tour dates per year. His most recent releases include: "Bring You To Life (Transcend)" with house producer Rune RK and vocalist RAS, the massive
Linkin Park collaboration "A Light That Never Comes," "Can't Stop The Swag" his first foray into hardstyle with label mate Coone and of course, "Boneless," his global chart topping collaboration with
Chris Lake and Tujamo. "
Rage The Night Away" with Waka Flocka
Flame and "Delirious (Boneless)," a new version of "
Boneless" featuring
Kid Ink is out now and will appear on his second artist album NEON FUTURE I, scheduled for release
September 30, 2014 via Ultra Music/Dim Mak. NEON FUTURE II will be released in early 2015.
