New York, NY (Top40 Charts/ Virgin Records) Many people say that the music industry is under threat, not just from declining sales, but also from a decreasing amount of creativity in the industry. But viral music videos such as Rebel's 'Black Pearl' offering suggest that there's still some creativity out there.
Rebel feat.
Sidney Housen -
Black Pearl (He's A Pirate)
One of the most expensive animated music videos ever, this offering from
Rebel and
Sidney Housen features Lego characters taking on angry pirates. Costing nearly a quarter of a million pounds, the video shows the Lego DJs going on an adventure to find lost treasure. And it's already racked up nearly 14 million views on YouTube.
Arcade Fire - We Used To Wait
For 'We Used To Wait',
Arcade Fire teamed up with Google to create an interactive experience, 'The Wilderness Downtown'. It makes use of some f the latest open web technologies including HTML5 and uses viewers' hometown location to create a totally unique video each time. For more information on the project, Chrome Experiments explains more about how the video was built.
Bob Dylan - Like A Rolling Stone
It took 48 years to get there but when Bob Dylan's classic 'Like A Rolling Stone' finally got a music video it was definitely worth the wait. The full online-only video allows users to channel hop through 16 television channels while a range of personalities lip sync the lyrics to the song.
Pharrell Williams - 24 hours of Happy
For his 2013 hit, Happy, Pharrell created the first ever 24-hour interactive music video to go alongside it. This allows viewers to watch in real-time for 24 hours. Alongside Pharrell there's a number of famous faces that pop up at different times of the day, including Jimmy Kimmel,
Jamie Foxx and
Kelly Osborne - and the minions from Despicable Me 2 who make several appearances.
Linkin Park - Lost In The Echo
Linkin Park were the winners of this year's O
Music Award for the Best
Interactive Music video for their single 'Lost In The Echo'. The video, hosted on lostintheecho.com, allows viewers to connect their Facebook account to see their own pictures being featured in the video.
