New York, NY (Top40 Charts/ IRTH Communications) Viggle Inc. (NASDAQ:VGGL) ("Viggle") an entertainment marketing and rewards platform, today announced they will provide a more robust rewards program as it will now offer movie and television content for users through M-GO, a premium digital video on demand (VOD) service and joint venture between Technicolor and DreamWorks Animation.
Viggle members can now use cash or their Viggle Points to select, play and own premium movie and television content available at Viggle.com through the M-GO platform. The extensive library of content includes current and popular shows and movies, classics, as well as pre-order season passes for hot new shows. In addition, new movie releases are often available two weeks before they come out on DVD. All this entertainment content is also redeemable within the Viggle App's Rewards section. All content can be played on Smart TVs, smartphones, tablets, and computers.
Viggle Inc.'s expanded content offering, in partnership with M-GO, continues the expansion of the company's evolution toward a digital loyalty offering. The transformation began with the company's acquisition of Choose Digital, allowing Viggle users to redeem their Viggle Points for millions of songs, albums and box sets. With the latest offering, Viggle users can take the Viggle Points they've been earning for watching TV, listening to music and watching videos, and now redeem them for all their favorite movie and TV content.
"Building on the success of adding music for download to our rewards catalog, now our users can rent or buy movies and TV shows with their points. This is a major step forward in the value proposition of a Viggle account," says Greg Consiglio, president and COO of Viggle. "Viggle users can watch TV and movies, earn points and redeem those points for TV shows and movies. We are capitalizing on the consumer trend of enjoying movies and TV on demand. This is a natural and important evolution for the Viggle brand."
M-GO and Viggle are pioneers in the loyalty and incentive industry, a growing marketplace with 2.65 billion loyalty memberships in 2012 according to the 2013 Colloquy Loyalty Census. Plans are also underway for M-GO content to be widely available to other clients of Choose Digital, a Viggle Inc. subsidiary.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music. Viggle Platform had total reach of 26.2 million in
September 2014, including over 7 million Viggle registered users. Since its launch, Viggle members have redeemed over $20 million in rewards for watching their favorite TV programs and listening to music. Members can use Viggle's store, accessible through the Viggle app or on Viggle.com, to redeem their Viggle Points for TV show, movie, and music downloads. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online; NextGuide, maker of technology that helps consumers search for, find, and set reminders for TV shows and movies; and Choose Digital, a digital marketplace platform that allows companies to incorporate digital content into existing rewards and loyalty programs in support of marketing and sales initiatives. For more information, visit www.viggle.com or follow us on Twitter @Viggle.
