New York, NY (Top40 Charts) Rolling Stone is setting its sights on Scottsdale, Arizona to host the hottest, most exclusive VIP event during the biggest weekend in sports. Kicking off on Saturday, January 31 at 9PM the event will be held at The Venue Scottsdale, conveniently located in the heart of old town Scottsdale. The evening will feature an unforgettable, show-stopping performance by the award-winning, iconic songwriter and prolific singer, Steven Tyler. Grammy nominated 2014-breakout pop artist
Charli XCX will open the show with a special performance. The event will host top celebrities, athletes and influencers in Scottsdale for the Big Game. Celebrity showman Jeff Beacher will emcee the event. This one-of-a-kind experience with Rolling Stone will be the most coveted ticket in town.
As this year's presenting partner, Miller Lite will showcase the brand with unique activations and sampling throughout the evening. For the first time, Rolling Stone is partnering with Talent Resources Sports, a full-service sports marketing and experiential events agency, to produce its highly anticipated event.
"We are pleased to celebrate the big game again this year with our longtime event partners TOAST and Bookemdanno, and our new partner Talent Resources Sports, to provide our guests with an incredible experience and top-tier performances," says Michael Provus, Publisher, Rolling Stone.
"Talent Resources is proud to be producing this event. We're looking forward to helping elevate Rolling Stone and Miller Lite along with the best entertainers. We're bringing something that has never been seen before during big game weekend," says
David Spencer, Founder, Talent Resources Sports.
"As a pillar of American culture, Rolling Stone is an ideal platform for us to engage with our fans. We are proud to bring our iconic brands together at this Rolling Stone party in Arizona, where our original look and authentic pilsner taste will remind guests why Miller Lite stands apart from the competition," says Cris Rivera, Senior Marketing Manager.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture for more than 45 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides "all the news that fits" to over 36 million fans of the brand every month.
About Steven Tyler
Steven Tyler is the iconic songwriter and prolific voice of the best-selling American rock band, Aerosmith. Tyler is considered one of music's most recognizable and dynamic frontmen and has been cited by Rolling Stone as "one of the greatest singers of all time." Tyler and
Aerosmith have sold more than 150 million records worldwide, he has won four Grammy Awards, six American
Music Awards, four Billboard
Music Awards, and an Emmy Award. In addition to having nine number one hits, 25 gold, 18 platinum and 12 multi-platinum album certifications, Tyler, along with the rest of his band members were inducted into the Rock & Roll Hall of Fame in 2001. In 2013, Tyler was awarded with the Founder's Award at the ASCAP Pop Awards and was inducted into the Songwriter's Hall of Fame. Tyler and
Aerosmith recently finished their North
America "Let Rock Rule" tour with Slash. Currently, Tyler is working on his upcoming highly anticipated solo project.
