New York, NY (Top40 Charts) "Musicians have always believed they can change the world. With Cadence & Cause, we're finally giving them a tangible way to see the positive effect their music is making," said John Gilbert, chief digital officer at LRXD.
Advertising agency LRXD is partnering with Clayton Warwick, cofounder of The
Music Ninja, and ONEHOPE Foundation to launch a Web platform that's a mash-up of Spotify, Omaze and Kickstarter. Cadence & Cause is a new music platform that's designed to create revenue for charities by connecting musicians and their fans to causes. Nearly a dozen artists are signed up for the platform's launch, including The Chainsmokers, who released the international hit "#Selfie."
At the site (cadenceandcause.com), music fans can check out both established and emerging artists of all musical genres. Participating artists donate a tune, merchandise and/or personal experiences to connect with fans who visit their campaign page, which features a biography, news and music, along with information about their cause. Cadence & Cause handles the fulfillment and shipping of donated goods.
"Musicians have always believed they can change the world. With Cadence & Cause, we're finally giving them a tangible way to see the positive effect their music is making. Fans will love it too, gaining access to exclusive music and experiences, a deeper connection with the artists they love and, of course, the opportunity to better the world — all by doing what they're already doing: buying and listening to great music. Everyone wins," said John Gilbert, chief digital officer at LRXD.
LRXD is building the concept and online platform from the ground up with Warwick.
Cadence & Cause operates on a give-get model: Through the site, fans and artists get to connect and experience the music they love while giving back. Charities get exposure to their causes and financial return through a unique new platform. Alongside ONEHOPE Foundation, Cadence & Cause will evaluate registered 501(c)(3) organizations on rigorous criteria that include dollar-to-impact ratio, code of ethics, years in operation and approval rating.
New York-based producer/DJ duo Andrew Taggart and Alex Pall, aka The Chainsmokers, are donating two pairs of signed headphones to benefit childhood education. "Both Drew and I went to school, and, although we may not be math teachers or historians, our experiences taught us a lot about who we are and what we want out of life," Pall said.
In addition to The Chainsmokers, the below list of artists are participating in the launch:
— The 1975: donating a signed 8.5-by-11 photo card and first-press vinyl of their debut LP, "1975"; will be providing clean drinking water.
— Ken Loi and Lara Etzen: donating an unreleased song and a one-hour Skype studio session; will be providing homeless children with care packages.
— NOOSA: donating an unreleased song, a package containing a signed vinyl and handwritten lyric sheet and an item that will allow a fan to ask NOOSA to cover their favorite song; will be benefiting childhood education.
— Le Noire: donating their new song and providing 30 official tank tops; will be preventing human trafficking.
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Heart & Soul Radio: donating an unreleased song, three signed shirts and a dinner with the band at Casa Bonita that will be filmed and made into a webisode; will be providing clean drinking water.
— TYR: donating an unreleased song; will be providing clean drinking water.
— Anteros: donating a song; will be benefiting childhood education.
— VINNIE: donating an unreleased song and two limited-edition shirts; will be benefiting childhood education.
— Mimic: donating an unreleased song; will be providing clean drinking water.
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Bobby Nourmand: donating a remix of an exclusive song; will be helping shelter animals get adopted.
— TNERTLE: donating an unreleased song and TNERTLE official tees; will be providing clean drinking water.
— Johnny Astro: donating an unreleased song; will be providing homeless children with care packages.
About LRXD
LRXD is a health-and-happiness advertising agency that's been in operation since 1967. They work with national and international brands that help people get healthy and give them ways to celebrate feeling good. They're experts in traditional and digital advertising. Because they're independent and take on few clients, they ensure a highly individual and original brand experience. In 2013 and 2014, they were honored to have earned a place on the Inc. 5000 list of the fastest-growing private companies in America. LRXD is based in Denver. For more details, visit lrxd.com.
About ONEHOPE Foundation
The ONEHOPE Foundation (OHF) is focused on creating the cause-centric commerce movement by helping companies give back in a way that both increases sales and social impact. The ONEHOPE Foundation's program, social impact as a service (SIAS), custom pairs companies that want to give back with a thoroughly vetted nonprofit and an impact ratio. It provides customized impact reports, social media strategies, and opportunities to directly engage with nonprofits of choice. For more information, please visit https://www.onehopefoundation.org and @ONEHOPEfndn
