NASHVILLE, TN. (Top40 Charts) Artist Growth, the company that reimagined the industry standard for artist management with the launch of its "breakthrough" (Music Connection), award-winning software in 2012, now brings an even deeper level of innovation and integration to the enterprise space with the release of its new application programming interface (API).
Using the Artist Growth API, artists, labels, managers and brands can now seamlessly integrate and share event data for touring artists, eliminating the need to email spreadsheets back and forth or manually update databases. Information surrounding deal points, marketing details, finances, travel, contacts and VIP/guest lists can be synchronized in the cloud to keep teams on the same page, while seamlessly allowing account owners to control the amount of data provided to each partner.
"The flexibility and security of our artist data has always been a crucial part of our needs at Vector. Artist Growth provides us with a central location for our artists' day-to-day information. We are excited the new API expands on this benefit by offering a seamless connection with our partners, and the ability to control the data that gets shared and presented," said Jon Romero, Head of
Digital Media at Vector Management.
Other additions to the Artist Growth platform include the launch of the revamped Events app (previously Schedule), which features improved design and usability, and increased functionality including deal info and marketing tabs, guest lists, time zone recognition and more.
"Our API allows our clients to securely share and receive data from their partners, while preserving data integrity. We have very clearly defined supply chains for the distribution of our digital products. Until now there has never been a cloud-based, secure digital supply chain to access artist's touring and business data," said Matt Urmy, co-founder and CEO of Artist Growth. "We're passionate about helping enterprise partners fix their data connectivity issues, and firmly believe Artist Growth's API will make an important difference in these key business processes."
