New York, NY (Top40 Charts) This is a New Generation and Virtual Reality technology has arrived and is here to stay.
Galvanized Souls takes the Virtual Reality plunge with a new 360° immersive music video for its latest high-energy rocking single "New Generation." Currently a featured music video on YouTube's own #360Video curated immersive music video channel. Pushing the evolution of music videos in Virtual Reality, the "New Generation" video tells a story complete with characters and narrative—from a medieval sword battle to a 1970's cop shootout.
The video is a non-stop action-packed humorous ride that showcases the cinematic Virtual Reality experience like none other. The immersed viewer is in the middle of the action with the entire band. The video can be accessed on Youtube through the mobile app or Chrome browser, Vrideo.com or download the dedicated Galvanized Souls VR app on iOS, Android and soon to be released GearVR.
"This is a new generation and Virtual Reality technology has arrived and is here to stay."- Chris Traylor, Lead Singer, Galvanized Souls.
"We want fans to have fun experiencing a new and exciting way of enjoying music and videos." - Matt DeMartini, Galvanized Souls.
"I loved the song when I first heard it; it has such a great message and structure that it was perfect for a Virtual Reality experience. I always try to push the boundaries in each VR project I create, and the New Generation video gave me an excuse to take the technology to new heights. We not only have continuous floating camera moves that transports viewers from one created reality to the next, but we also have multiple layers of action that carry you through the narrative, engaging the viewer to look around and explore the world. I have to give credit to the band—their diligence, focus and professionalism, not to mention their sense of humor, made the shoot an exceptionally action-packed and fun experience—and it shows in the final product" - Matthew Gratzner, Video's
Director and Writer,
New Deal Studios
"The VR music video is an entire new way for forward thinking artists like Galvanized Souls to connect with audiences. Galvanized Souls wanted to embrace all the strengths of the medium. This meant that highlighting the incredible technology was not enough. Just as 'New Generation' tells a story with its hard hitting sound and driving lyrics, the visuals take viewers on an adventure that has never been done before." -
Brandon Zamel, Video's Executive Producer, CEO Springbok Entertainment.
Immersing the viewer in these scenes required some tricky VFX (Visual Effects) work too. The project's digital effects supervisor, Jeff Jasper, alpha-tested groundbreaking VR software tools created by The Foundry that made the VFX work easier.
The creative partners for Galvanized Souls include the visionary VR and immersive storytelling entertainment production company, Springbok Entertainment, Oscar winning and Virtual Reality trailblazing 21st century creative studio,
New Deal Studios, and the digital imaging company, Immersive Media, specialists in spherical immersive video. @im360
Led by
Brandon Zamel, Founder and CEO, Springbok Entertainment blends the worlds of entertainment and technology across various mediums, including feature films, television, music, live performances and marketing experiences. Previously, Zamel led digital and interactive content at Johnny Depp's production company. @SpringbokVR
The video is written and directed by
New Deal Studios' own Matthew Gratzner. An award-winning visual effects supervisor and experienced director of feature films and commercials, Gratzner has created and expanded the possibilities of immersive filmmaking with one of the earliest examples of Virtual Reality cinema, THE MISSION, as well as directing VR experiences for the
National Hockey League and more. @MatthewGratzner @NewDealStudios
Galvanized Souls hope to inspire musicians and content creators to take advantage of the Virtual Reality platform delivering new and exciting experiences to people all over the world. Using this groundbreaking technology for a music video is a dream come true for Galvanized Souls. The members of Galvanized Souls pride themselves on being able to use unconventional means to bring new music and experiences to the world. The opportunity to collaborate with Springbok Entertainment and
New Deal Studios, to define and expand the VR storytelling space, allows the band to achieve this dream on a truly innovative and epic scale. @GalvanizedSouls
About Galvanized Souls
Galvanized Souls is an award winning alternative rock band based in Southern California. The band performs live at notable venues coast to coast. The band enjoys supporting causes for several different non-profit organizations. To learn more about Galvanized Souls visit https://www.galvanizedsouls.com
