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Pop / Rock 25/08/2015

Avicii Releases 'For A Better Day' (With Alex Ebert) And The Rhythmic 'Pure Grinding'

Avicii Releases 'For A Better Day' (With Alex Ebert) And The Rhythmic 'Pure Grinding'

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New York, NY (Top40 Charts) Following the huge international success of his latest single 'Waiting For Love' - a track that claimed the #1 spot on iTunes in an incredible 22 countries - Avicii is proud to present two singles from hotly-anticipated new album, 'Stories.' 'For A Better Day' and 'Pure Grinding' are scheduled for release on August 28th, to coincide with 'Stories' being made available to pre-order for the first time. Keep your eyes on Avicii's Instagram page where he is revealing the single artwork throughout this week.

To follow 2012's 'True,' a multi award-winning debut album that has sold over 5 million copies worldwide, is a challenge that Avicii has taken up with enthusiasm on his sophomore LP 'Stories.' New singles 'For A Better Day' - a lush, uplifting contemporary ballad - and the cinematic, hip-hop slanted 'Pure Grinding' serve as perfect cases in point, with both showcasing Avicii's ability to meld together both traditional and electronic styles in new ways within his own music.

Produced by Avicii, aka Tim Bergling, 'For A Better Day' was written by Bergling and Golden Globe-winning indie-fave Alex Ebert (Edward Sharpe and the Magnetic Zeros). The rhythmic 'Pure Grinding' is a collision of hip hop, soul and electronic sounds with vocals from Swedish songwriter/producer Kristoffer Fogelmark and U.S. based Def Jam artist Earl St. Clair.

Now established as one of dance music's biggest global stars, his work on 'True' - a record that also boasted 2013's fastest-selling single in 'Wake Me Up!' - has helped open up new possibilities for electronic artists and on 'For A Better Day' and 'Pure Grinding,' he continues to lead the way.

Avicii's new album 'Stories' is available to pre-order on August 28th.

Avicii reached critical mass with the global success of "Le7els" in 2011 which became a No. 1 dance hit in the U.S. and the U.K. and sold four million tracks worldwide. It topped the charts in six other territories, went top 10 in many more, and garnered Bergling his second Grammy nomination. Other hits brought a much-publicized remix of Madonna's "Girl Gone Wild." In 2013, Avicii won his first American Music Award (for Favorite Electronic Dance Music Artist) and his first MTV Europe Music Award (EMA) (for Best Electronic Artist).

In 2014 Avicii cemented his place in the firmament of superstar recording artist/DJ's with the success of his genre-defying debut album, True, on PRMD Records. The album not only satisfied the 26-year-old Swede's restless creative urge to push musical boundaries, it also upped the ante on what dance music could be by blending the earthy sounds of folk, country, and bluegrass with soaring pop melodies, funky disco jams, and driving house beats. True spawned the 4x-platinum guitar-laden stomper "Wake Me Up," which hit No. 1 in 81 countries and became the most streamed song of all time on Spotify (over 300 million plays) and the No. 1 most Shazamed song worldwide, while racking up 2.6 billion international streams and 600 million combined YouTube views. Upon True's release, The New York Times heralded Avicii as "an artist carrying today — and tomorrow — on his shoulders."

In May, Avicii and Volvo Cars, two of Sweden's most influential brands, launched their collaboration on a new brand campaign which features Avicii's reworking of the classic song Feeling Good. The music video for Feeling Good was filmed on location in Stockholm and Osterlen, southern Sweden in places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring.

PRMD is an independent label, home to Avicii, Cazzette and iSHi, as well as the recently established ICONS label. Diverse in sound and sourcing talent from across the continents, the label approaches 2015 with a manifesto for taking its reign beyond the electronic dance bubble, tapping into the worlds of electronic music, hip-hop, indie rock and commercial pop, alongside a wealth of both new and already-established artists.

About Island Records:
Island Records, which celebrates its 56th anniversary in 2015, maintains its position as one of the world's legendary record labels, a coveted destination for new and established artists of every descrip­tion. Island staked its claim at the beginning of the musical revolution that shook the 1960s and '70s, and continues that trend-spotting spirit of adventure. Today's Island is home to a varied roster that ranges from Bon Jovi, Avicii, Fall Out Boy, Nick Jonas, and The Killers, to Shawn Mendes, The Gaslight Anthem, American Authors, Incubus, Jake Bugg, Tove Lo, Kiesza, and many more. Island Records is a division of Universal Music Group, the undisputed global music leader, with wholly owned operations in 60 territories. Universal Music Group is a fully owned subsidiary of Vivendi.

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