New York, NY (Top40 Charts/ Time Out Group) Time Out
Chicago launches a special free print edition today to kick off the fall season in the city.
To celebrate Chicago's vibrant arts and culture scene, Time Out
Chicago is distributing a complete guide to the best things happening this fall, for free. In addition to unveiling the winners of the inaugural Theater Awards, the issue highlights Chicago's hottest eating and drinking trends, biggest concerts and festivals of the fall, plus new lifestyle verticals including Property, Travel and Dating.
The special print edition boasts two collectors' copies of the cover. Time Out
Chicago teamed up with two of the city's most buzzed about local
Chicago artists, Don't Fret and Sean Dove to create bespoke artwork. Anonymous artist Don't Fret spent 10 hours painting the cover onto a Wicker Park wall, which incorporates witty humor about the city. The second cover by illustrator Sean Dove focused on cityscape with fall delights hidden in plain sight.
Street teams will distribute 75,000 free copies of the magazine across 21 points in areas such as The Loop, Lincoln Park, Lakeview, Logan Square, Bucktown, and Wicker Park during 7:00a.m. and 6:00p.m. An additional 25,000 copies of the magazine will be available at restaurants, bars, retailers and cultural institutions.
Readers can find even more content online at timeout.com/chicago, including video, slideshows and expanded interviews.
Sister title Time Out New York launched as a free, weekly publication in April this year, part of a wider growth strategy which has seen the brand taking a new approach to print distribution. As a result, Time Out has greatly expanded its millennial reach and is now delivering new creative opportunities for national partners and local advertisers.
"We're excited to explore the free print distribution model in the
Chicago market, given the incredible passion for the city that we've seen from our local digital audience, as well as the halo effect that strategic print publishing has had on digital metrics in other Time Out cities," says Justin Etheridge, Executive Vice President of Time Out North America. "The success of the Time Out New York free distribution launch earlier this year, in terms of sheer audience growth as well as commercial results, highlights the role that print media can play in the unique Time Out portfolio."
The special edition launches on the back of significant audience growth for Time Out
Chicago as a digital-only property.
"Time Out
Chicago is experiencing record audience growth, with site traffic more than doubling against last year, delivering over 1 million visitors and 7 million page views in July," says Erin Delahanty, Associate Publisher of Time Out Chicago, Los Angeles and San Francisco. "The brand is celebrating its 10th anniversary in Chicago, and we look forward to continuing to provide the ultimate guide to the city across a range of touch-points, through web, mobile, social, print and live events."
The Time Out brand also welcomes recent additions to the
Chicago team, including new editor Lisa White, who oversees the editorial direction of the property. White previously served as Acting Editor-in-Chief at Chicagoist.
Laura Rote joins the team as the new Deputy Editor.
Time Out
Chicago recently has been named a finalist for Min's Integrated Marketing Awards in the
Custom Publishing Project category for their
Captain Morgan White Rum campaign, with the winners announced on
September 22nd.
As the premier source of inspiration for Chicagoans seeking to make the most of their city, Time Out
Chicago recommends everything from the best restaurants and bars, to concerts, art exhibitions and theater shows. Globally, Time Out now covers the best things to do in over 100 cities, reaching 36 million users each month.
For more updates on Time Out Chicago's free print special edition, visit www.timeout.com/chicago.
About Time Out
Time Out is the ultimate insider guide for inspiring you to keep up and join in with all that's new and best in your city. It is a global multimedia platform that spans 107 cities across 38 countries with a monthly combined audience of over 36 million. Our growing online presence, mobile applications, magazines, events and partnerships all inspire people to make the most of their city.
Time Out is a trusted source of inspiration across multiple verticals including Food and Drink. It provides a comprehensive curated database of the best restaurants and bars, to an audience who increasingly access Time Out's content on a location basis, in real time, from their mobile phone.
The Group continues to rapidly expand globally. In the United Kingdom, Time Out Bristol and Time Out Birmingham launched in 2015, joining the new city websites in Manchester, Edinburgh, Glasgow and Leeds. Time Out San Francisco, Time Out Austin and Time Out Atlanta were added to the US portfolio in October 2014. Time Out Switzerland and Time Out Singapore launched in November 2014 and Time Out Seoul in both Korean and English language was launched in May 2015.
In 2011 Oakley Capital acquired a controlling interest in the business.
