New York, NY (Top40 Charts) The era of ordinary black box living room speakers is long gone. The launch of MOV1 by KEAS introduces a revolutionary concept in speaker sound technology that will transform and enhance any living space with its innovative approach to the ordinary speaker, combining speaker technology, ceramic art and rich fabric colors.
The premium lifestyle electronics brand KEAS (www.keas.co.kr) announced on the 5th of this month, the official launch of its highly anticipated Bluetooth speaker MOV1 into the premium home speaker market.
Unlike other Bluetooth speakers in the market today, MOV1 by KEAS has introduced the blending of ceramics with sound technology that is unlike anything the world has seen before. The ceramic base alone is produced by a rigorous baking process, enduring a two-time baking procedure in a 1200-degree kiln, with another baking round in 1000 degrees. This 300 hour/20 step process produced with more than 3.1 kg of high quality clay allows for the ceramic base to enhance the lasting durability of the stoneware material without the fading of the colored finish. The KEAS MOV1 looks to take its place among the premium speakers that only adds value with time.
What is apparent at first glance of MOV1 by KEAS is its unique and compelling presence in any room or setting as a distinct piece of art that can enhance the sense of luxury any interior space. Moving beyond the vintage trends of product design that dominate the home appliance market, KEAS redefines the charm of the analogue sensibility, brought together with the master touch of the ceramic craftsman.
Recognized for this innovative step, KEAS MOV1 received the Design Concept Award at the world renown Red Dot Design Awards (2015), signaling a new era of designing sound. The design was led by Damian Kim, a former designer for global electronics companies, including Samsung and Philips. KEAS also consulted with Kook Hyun Chung, the former Chief of Design Management at Samsung Electronics, and Dong Min Ahn of Intergram.
KEAS MOV1's ceramic base was produced with ZENHANKOOK, a longstanding industry leader in ceramics with business associations with America's Lenox, England's Marks & Spencer, Germany's Villeroy-Boch, and Japan's Noritake, among others. The speaker's fabric grill cover is produced with Maharam's prestigious fabrics that allows for interchangeable covers that come in various styles and colors.
Sound quality was not overlooked in the design of MOV1. This speaker boasts a Peerless unit speaker, Denmark's renown sound technology brand founded in 1926. KEAS MOV1 has 50 levels of sound control which can be divided into five further divisions, and the finest balance can be found at each frequency.
Bret Kang, the CEO of KEAS, announced that "the use of ceramics in our speakers goes well beyond what an ordinary speaker can do. Ours enable one to listen to high quality music, but also plays the role of an art object that fulfills high class sensibility that accommodates all lifestyles, both genders, and across the generations." He also added that the first launch of MOV1 speakers will be in Korea in October with subsequent launches in the US, China, and Japan this year.
Future plans include the release of a wide range of products derived from the premium sensibility of ceramics.
Damian Kim, the Vice President of KEAS and the Chief Design Officer, highlighted, "the philosophy behind the KEAS MOV1 speaker is to add an artistic value beyond that of every day speakers. The public is used to either plastic or steel appliances which is more about fast consumerism, but our products are about the value added with time for they are truly a piece of art."
The total sales of KEAS MOV1 is led by KD Sound which has featured a wide range of audio products, from manufacturing to import & export, including sales, for over 40 years. On display now, KEAS MOV1 can be found at Shinsegae Shopping Center, Hyundai Shopping Centers at COEX and Pangyo, Lotte Shopping Center at Ilsan, and at Gyobo at Gangnam.
KEAS MOV1 costs 693,000 KRW and comes in four color combinations:
Black & Red,
Black & White,
Orange &Grey, and Cobalt Blue & White. More information about the speaker can be found online at www.keas.co.kr.
ABOUT KEAS Inc.
KEAS is a premium lifestyle home appliance brand. KEAS has marked the advent of "Ceramictronics", a combined product with ceramics and electronics. For KEAS, the focus remains on people and the environment and how its products enhance this duo. What began as IN2 in 2013, KEAS evolved into a product company that looks to expand its reach globally with the launch of MOV1 ceramic speakers.
