New York, NY (Top40 Charts) With just a couple weeks to go until the highly-anticipated return of Guitar Hero, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) is kicking off the launch for Guitar Hero Live with the release of a new live action trailer starring
James Franco and Lenny Kravitz. Helmed by director Jonathan Krisel (Portlandia, SNL), the "Win the Crowd" spot features the hilarious actor and the legendary rock-star going head-to-head to see who truly is the king of the music festival circuit in Guitar Hero Live. The trailer features Kravitz' hit track "Are You Gonna Go My Way," which will also be playable in the game. The full :90 second version of the spot is live now. The start of the campaign sets the stage for the release of Guitar Hero Live, which marks the beginning of a new era in music games and introduces two exciting new ways to play the game: GH Live, in which you play in-front of real crowds who react to your performance, and GHTV, the world's first playable music video network.
"Guitar Hero Live gives you the chance to live out your rock star fantasy in front of a real audience that reacts to how you play, so watching
James Franco and
Lenny Kravitz challenging each other to win the crowd in the game brought that excitement to life in a really cool way," said Tim Ellis, CMO, Activision Publishing, Inc. "Some of the best moments captured on film were purely spontaneous between
James and Lenny. They had great chemistry and had a lot of fun with the game. We just let them loose."
Activision worked with Los Angeles-based agency 72andSunny on the overall creative direction of the Guitar Hero Live "Win the Crowd" live-action trailer and will put its full support behind the return of the franchise through expansive multi-channel advertising that kicks off today and runs globally.
Guitar Hero Live includes two all-new modes, including a first-person point of view where you are up on stage as the star of the show. A quantum leap forward in immersion and realism, GH Live is a live-action experience that delivers the full emotional roller coaster of being on stage, with players performing in a real band, in front of real crowds, who react in real time to how well or poorly you play. The game also includes GHTV, a revolutionary new way to play Guitar Hero. The 24-hour playable music video network lets fans play along to a continually-updated collection of official videos, from the newest releases to favorite hits. GHTV is a living, breathing platform that will continue to grow, serving as an ever-expanding source for music discovery while bringing the party atmosphere back to the living room.
Guitar Hero Live will be available on October 20 in North
America and October 23 in
Europe on PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, the all-in-one games and entertainment system, Xbox 360 games and entertainment system from Microsoft, the Wii U™ console as well as iOS devices including iPad, iPhone and iPod Touch. For more information, please visit https://www.guitarhero.com, www.facebook.com/GuitarHero, www.youtube.com/guitarhero, or follow @guitarhero on Twitter and Instagram.
About Activision Publishing
Headquartered in
Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about Guitar Hero Live™, including with respect to its launch date, features, gameplay and playability, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
ACTIVISION, FREESTYLEGAMES, GUITAR HERO and GH are trademarks of Activision Publishing, Inc. "PlayStation" and "PS3" are registered trademarks. "PS4" is a trademark of Sony Computer Entertainment Inc. Nintendo trademarks and copyrights are properties of Nintendo. All other trademarks and trade names are the properties of their respective owners.
Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either registered trademarks or trademarks of Microsoft Corporation. "PlayStation" and "PS3" are registered trademarks and "PS4" is a trademark of Sony Computer Entertainment Inc.
