New York, NY (Top40 Charts) The Weeknd is set to premiere the cinematic and "gritty" video for "False Alarm," the second single off his forthcoming album Starboy, due today..
"Tomorrow... A Gritty Story," Weeknd wrote on Instagram. "Parental Advisory."
The promo poster arrives just in time for Halloween and looks like a horror movie ad. It features blood red lettering and skeleton faces under hoods with a girl's face hidden amongst the darkness.
" False Alarm" follows the video for The Weeknd's Daft Punk-assisted hit "Starboy," which is currently No. 2 on the Billboard Hot 100. The sleek clip was directed by Grant Singer and featured the death of Abel and birth of Starboy.
While " False Alarm" comes before Halloween, Starboy the album drops on Nov. 25, Black Friday.
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