New York, NY (Top40 Charts)
Group Nashville has tapped music strategy and innovation company Breakthrough Music
to deliver a virtual reality (VR) concert experience. The VR experience will be unveiled and on display at CMA Music
Festival in the Universal Music
Is Universal Event: Budweiser Dome presented by Rated Red. The dome will be open to the public beginning Wednesday night, June 7 through Sunday, June 11.
The VR experience marks the first major effort by a music company to integrate virtual reality into its music experience offerings.
The Universal Music
Group Nashville dome will showcase a 360° interactive video experience. Visitors will automatically be immersed in the 360° content in the dome and then have the ability to demo the virtual reality experience in headsets. Clips will include concerts from Gary Allan
and Lady Antebellum.
"We applaud Universal Music
Group Nashville for their leadership in adoption of new technologies to engage people. The music industry has much to benefit from new models of music experience," said Juliet
Shavit, Co-Founder and COO of Breakthrough Music.
For those unable to attend CMA Music
Festival in June, Universal Music
Group Nashville plans to make select virtual reality experiences available in the future.
About Breakthrough Music
was founded by leaders in music and communications innovation with the goal of developing new music distribution models that are built on trust and fair business practice. The company leverages deep relationships in the music and technology worlds to bring innovative ecosystems together for unique, custom, strategic solutions for companies looking to enhance their customer experience. To learn more about Breakthrough Music, contact us at [email protected]
About Universal Music
Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville. Reading like a "who's who" of Music
Row, the combined rosters include Alan Jackson, Billy Currington, Brandon
Lay, Brothers Osborne, Canaan Smith, Carrie Underwood, Chris Stapleton, Clare Dunn, Darius
Rucker, Dierks Bentley, Easton Corbin, Eric Church, Eric Paslay, Gary Allan, George
Strait, Haley Georgia, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Keith Urban, Kip Moore, Lady Antebellum, Lauren
Big Town, Luke Bryan, Mickey Guyton, Sam Hunt, Shania Twain, Sugarland, The Band Perry, Travis
Denning and Vince Gill.