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Rock 31/01/2018

New Music Video Delivering Impressive Message To The World

New York, NY (Top40 Charts) Every once in a while a song comes along that has the power to touch the world. Some of us witnessed it decades ago. We watched first hand as the world responded in a massive way to those special productions as they made and are still making a difference even today. Now, today, in addition to those masterful wide audience appeal releases a brand new music video "Believe It" by the Florida based Soul Circus Cowboys enters the scene and this production delivers yet another exceptional message. The producer, George Hudak, of Digiworks Media Group out of Tampa Florida teamed the very best professionals with Soul Circus Cowboys and the results are nothing short of breathtaking. From the very beginning of the production the Director, Daniel Epand, the noted veteran of music video production with Nico Vega, Interscope, and an artist as well directed the shoot for Soul Circus Cowboys. Daniel blocked the scenes in a way that allows the artists to subtly re-acquaint the viewers with the moral compass which we all seek to keep alive. George Hudak shares, " Dan Epand not only is a visionary director but as a musician himself brought the perfect look and feel to this project and 3,000 candles later Believe It was born".

Stepping back for a moment - the "Believe It" song and video actually came about due to Soul Circus Cowboys lead singer Billy McKnight who like the rest of the band was caught completely off guard by the devastating shooting at the Pulse Nightclub in Florida in 2016. At that time Billy penned a Facebook entry asking the band's fan base to pause and pray for twenty seconds every night at 7pm. Billy's post reached the hearts of readers and almost the response was overwhelming. Billy shares, "When the Pulse Nightclub got hit in Orlando we were on a little mini tour in the southeast. We were heartbroken by so much of the negativity and hate that's in the world." The outpouring of support to Billy's gesture reached the hearts of thousands of readers and this inspired the band to take this notion of bringing people together around the world.

The content of the song, co-written by Billy McKnight of Soul Circus Cowboys along with Grammy Award winning songwriter, Frank J. Myers and Billy Montana, reflects one of the most important hopes that lies resident within the vast majority of people around the globe - believing equality can happen. People can easily feel disconnected but yet these same people live with the foundational blessings of a moral compass that resided within those before them. They live with the very essence of what parents and grandparents and even those before them stood for and shared.

In these heady times when it can seem as though the world is being torn in every direction, we still believe deep down that once again we can come together and live in harmony and respect. Soul Circus Cowboys have caught that essence, that very spirit. This is a marvelous video that reignites possibilities and carries an exceptional message. President George H.W. Bush once referred to a thousand points of light in his reflection of the American spirit and the new Soul Circus Cowboys "Believe It" video extends that belief by introducing candles of inclusion that are lit by one individual after another.

Along with the masterful effects of light and positioning, even strings are introduced and the accompaniment adds yet another level of sophistication and emotion. Coupled with the heart felt lyrics this new video delivers a compelling thought, neither harsh nor threatening in its presentation, a total commitment to re-emphasizing what is in all of us - yes, it is believable.

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