Beatbox Beverages Adds Former Austin Eastciders Co-Founder, Mark King As President

New York, NY (Top40 Charts) Mark brings with him over 30 years of experience with some of the most recognizable brands in the industry.

BeatBox Beverages, LLC, announced today the addition of industry veteran and fellow Austin local Mark King to the company's newly created position of President.

The move comes as BeatBox Beverages continues to push its innovative 500ML Tetra Pak offering into the broader convenience store and grocery channels. Mark brings with him over 30 years of experience with some of the most recognizable brands in the industry. Most recently, Mark co-founded the wildly successful brand Austin Eastciders, which has quickly risen to a leading national cider brand.

Reporting in to Mark will be VP of National Sales, Jeff Chassner, and Director of Marketing, Nick Greeninger. BeatBox Beverages Founders Justin Fenchel, Aimy Steadman, and Brad Schultz will remain active as Managing Partners.

"After meeting the BeatBox team and seeing their vision for the future, I knew this was the right move for me. As craft beer (and beer in general) are experiencing slow to no growth, innovative flavored products that compete for different consumer occasions are going to win. With unique packaging, terrific liquid, and a powerful brand story, BeatBox is a total differentiator in a competitive market," said newly appointed President Mark King.

"We're incredibly excited to have Mark to come in as President. For where we want to take this brand, we couldn't think of a better person," says BeatBox Beverages co-founder Justin Fenchel.

Drawn together by their love for music and the entrepreneurial spirit of Austin, Texas, the founders of BeatBox Beverages always believed experiences are more fun when they are shared with friends. So began their journey to mix friends, fun, and flavor into something that could help everyone party beyond basic. The result? The World's Tastiest Portable Party Punch, for those who are determined to #PartyBetter.