New York, NY (Top40 Charts)
When doing anything creative professionally it's easy to forget to have fun. When that track was made I was just having fun and it seemed to write itself.
has created the theme song and music branding package for a new daily show called "Lock It In". The live, opinion-based show about sports betting is delivered with humor and style by a caste of eclectic characters, and airs weekdays at 4:30ET / 1:30PT on FS1.
"Lock It In", a new show from Fox Sports dedicated to sports betting. The producers came to Current Music
with the idea that the music for the show should be glitzy, exciting and fast paced but not "old Vegas" sounding. Current Music
presented some EDM hybrid options. After sitting with the ideas, the producers redirected to a more laid back lounge approach and in the second round of choices, composer Todd P Andrew captured the essence of the show by blending the cheeky styles of lounge music, Mad Men style jazz and a rock band with brass. The theme is also incorporated into shorter music bumpers and underscore for the show and can be heard throughout the broadcasts.
Says Todd Andrew "I must have put together 15 ideas for this theme, and the one that got used was the last one I did, which came together really fast. When doing anything creative professionally it's easy to forget to have fun. When that track was made I was just having fun and it seemed to write itself."
Lock It In is hosted by Rachel Bonnetta and also features radio host/blogger Clay Travis
and oddsmaker Todd Fuhrman. Delivering both expertise in this wide growing area in the world of sports with humor and real live betting on the show, regulars include "Cousin Sal" Iacono of Jimmy Kimmel Live.
Current Music's team of composing and writing artists have worked with Dr. Dre, Ellie Goulding, Lil Wayne, Beyonce, Celldweller, Madonna, Tyrese, Babyface, Michael Jackson, Brandy, Busta Rhymes, Kelly
Bowie, JoJo, Seal, Mary Mary, Paul Oakenfold, KRS-One, Kelly
Banner, Fantasia, The Crystal Method, Kevon Edmonds, Marc Nelson, Harvey
Hewett, Dawn Robinson, Freddie Jackson, and Disney star Ross Lynch.
is also a successful music licensing agency with primetime tv, feature film, advertising and vertical markets in all forms of media. You can find out more at the website currentmusic.com
Maddie Madsen, CEO, and Christian Salyer, CCO, have over 40 years of combined experience building music brands for Universal, Warner Chappell, Ole, Blazed Out Music
and Ear Parade. After producing over 300 albums of production music, they launched Current Music
in 2013. The company has created original music for tv series, feature films, national commercials, tv theme songs, sonic branding and penned pop songs for artists. Clients include Toyota, Wendy's, KFC, Carl's Jr., Mercedes, Toys R Us, Pepsi, Old Navy, Unilever, The Lakers, Disney Channel, Disney XD, Comcast, NBC, NBC Sports, CBS, The CW, ABC, Fox, Fox Sports, Showtime and Golf Channel. Find out more at https://www.currentmusic.com