New York, NY (Top40 Charts)
Ireland-based five-piece Shookrah has shared their brand new single "Flex" on 30th November via Broken Records, as well as a new accompanying music video. This single release follows on from their track "Don't Wanna Doubt You", shared in May this year, and continues the trajectory of a highly successful year of writing and recording for Shookrah. The five-piece has already sparked international interest from a host of tastemaker publications, including Afropunk, CLASH Mag, Wonderland
Magazine, JOE.ie, Irish Examiner, GoldenPlec and The Irish Times and have also enjoyed radio play on shows such as BBC Ulster's Across The Line. The Irish Times crowned Shookrah, "Best Irish Act of 2017" and "50 People to Watch in 2018" while GoldenPlec named them one of their Plec Picks for 2016. The band has also been dominating the live music scene, playing headlining shows at Quarter Block Party, Wigwam
and K-Fest as well as supporting music legends Billy Ocean and Theo Katzman (Vulfpeck) on their Irish tours.
Although the members of Shookrah are currently all based in Cork, Ireland, the members come from a variety of different cities and countries, including Cork, Kerry, Dublin and South Africa. The group is made up of Senita Appiakorang (lead vocals), Emmet O'Riabhaigh (drums), Daniel
Coughlan (guitar), Diarmait MacCarthaigh (keyboard) and Brian Dunlea (bass guitar), all of whom have grown up with their own personal connection to music and creativity.
Inspired by cutting-edge modern R&B-infused musicians such as Anderson.Paak, Janelle Monae, Solange, Princess Nokia, Hiatus Kaiyote, D'Angelo, Shookrah's sound is reminiscent of Erykah Badu
"Flex" is an uplifting whirl of self-confidence, sass, and camaraderie. The new single was recorded with Brendan Fennessy (O Emperor), mixed by Michael Heffernan, produced by Emmet O'Riabhaigh and Diarmait Mac Cárthaigh of Shookrah and mastered by April Golden, and is a triumphant track that oozes 90s-style R&B elements and confidence. Senita's vocals effortlessly flow between low and sultry to anthemic and melismatic, all the while backed by the sexy, modern electronic big-band sound created by the rest of Shookrah. "Flex" calls on its listeners to summon their most extroverted and flamboyant selves, abandon the night's emotional and social responsibilities and show off on the dancefloor. The music video for the track reflects this mood with flair and pizzaz; we are confronted with a host of bedazzled dancers, all dancing with pure abandon under neon lights. Senita grooves along with her funky companions, decked out in her best party get-up, letting us know that she's going to "flex" on the dance-floor.
On Shookrah's brand new single, Senita comments, "The song's braggadocious theme is inspired by the emerging vogue-balls and drag culture in Ireland, specifically in Cork, where I recently stole the Drag-Queen title of 'Miss Opulence' at Miss Candy Warhol's annual event. The song for me reimagines these safely created spaces amongst friends, ripe for invoking your most confident self, and falling prey to the music. 'Flex' very much embodies that, you've got Nile Rodgers-esque guitar picking contrasted with the devilish call of the synths and bass in the chorus alongside spooky vocals."