New York, NY (Top40 Charts) Sports Illustrated (SI), the preeminent voice in sports journalism, and Talent Resources Sports today announced hip-hop legends
Snoop Dogg and
Lil Wayne will headline their epic pre Super Bowl bash in Atlanta on Saturday, February 2, 2019. This event marks SI's return to the Big Game Weekend's entertainment & hospitality scene.
"While we have the Super Bowl covered from every editorial angle on all of Sports Illustrated's platforms, we are excited to be coming back to the entertainment side of the biggest sporting event of the year," said
Danny Lee, Publisher of Sports Illustrated. "Working with a group as experienced as Talent Resources Sports guarantees a one-of-a-kind experience for fans this year and down the road."
The SI/TRS party will take over The College Football Hall of Fame in the heart of Atlanta's sports and entertainment district. The room will be transformed into an elevated nightlife experience by award winning agency Matthew Gavin Enterprises.
Guests will enjoy performances by world renowned DJ IRIE, and Dallas Austin in addition to
Snoop Dogg and Lil Wayne, plus a unique silent auction featuring exclusive sports and entertainment memorabilia and experiences including Steve Young's 49ers helmet, a
Prince signed electric guitar, a Peyton Manning Super Bowl game helmet, the 1999 Rams Lombardi trophy, and more to benefit a charity that will be announced in the coming days. TRS and SI are also partnering with super music producer, Dallas Austin, to bring the culture of the 2019 Super Bowl's host town of Atlanta, to this epic Super Bowl event.
The Super Bowl will be featured in Sports Illustrated's February 11, 2019 issue. Wall-to-wall coverage of the game and Super Bowl week can be found on SI.com and its social platforms.