Cardi B Trademarks Her Famous Catchphrase 'Okurrr'
New York, NY (Top40 Charts) Cardi B has trademarked her catchphrase "Okurrr". A filing was submitted under her company, Washpoppin, Inc. on March 11. She intends to trademark the phrase for "paper goods, namely paper cups and posters."
On Feb. 25, the "Please Me" hitmaker filed another trademark for "Okurr" with one less "r" for "clothing, namely, T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely, hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, skirts, sweaters, undergarments."
The slogan has become synonymous with Cardi. Pepsi even shot a Super Bowl commercial centered around her catchphrase. During an appearance on "The Tonight Show" last year, she explained the meaning behind the tag line.
"It's like a cold pigeon in New York City," said Cardi, who will star alongside Jennifer Lopez in the upcoming stripper saga Hustlers.