New York, NY (Top40 Charts / Tunedly) It is an evident fact that most companies in the market today frequently cut their costs in order to reach the largest number of customers. Contrary to this trend, the groundbreaking client application process, developed by CEO and co-founder of Tunedly Chris Erhardt is making waves, bringing only the best talents as they are selecting only a fraction of the applicants, filtering out the rest.
Elaborating on the process, candidly says, "It was in
September of 2018 that we first thought: 'Why not focus on high-quality clients instead of high quantity clients?' After two months of brainstorming, we came up with a new application process that helps us connect with career-oriented songwriters. You definitely don't have to be a professional songwriter to pass the process, but you do have to demonstrate that you know the basics of songwriting and should be committed to ambitiously working towards becoming a professional songwriter."
Tunedly has long been a popular choice for up and coming songwriters from all across the world who want to work with some of the most recognized session musicians in Nashville, New York, and Los Angeles, online. Tunedly has a star-studded roster which includes session musicians and producers whose credits include Katy Perry,
Frank Sinatra Jr.,
Faith Hill and a few who have won multiple Grammy, Emmy and ASCAP
Music awards. The online recording studio and music publishing house, Tunedly has been known to hand out contracts for qualified songs from their users and attempts to place these songs with established artists, in films or TV shows.
Three months after Chris and his team have started to see the positive effects of their bold move, Erhardt explains, "The quality of our users has improved significantly. We now sign 20% more songs to exclusive publishing contracts from our users, and our session musicians can also turn around projects much more efficiently for our selected group of songwriters." Chris continues, "Since we only turn a profit when we place our client's songs, it is important for us to sign high-quality songs."
The company also understands that limiting the number of clients through the implementation of a thorough application process doesn't come without risks but also understands the importance of thinking outside of the box to fuel their growth. Chris comments, "Our decision isn't popular with many investors, who usually look at user and revenue growth as their key performance indicators. However, what many investors outside of the music industry fail to understand is that, through our recent decisions, we are building a high-quality catalog of royalty generating music. With around 40 songs in our current catalog, we have a potential market value of $4M, and by the end of 2019, we expect our catalog to include over 200 songs with a potential market value of $20M." Chris signs off by saying, "Thankfully, we found some investors who believe in our vision early on and I'm hopeful that we can attract more funding when we open our next round in the future."
