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Pop / Rock 28/03/2019

Kidz Bop And AIC Hotel Group Expand Partnership To Mexico

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Kidz Bop And AIC Hotel Group Expand Partnership To Mexico
New York, NY (Top40 Charts) AIC Hotel Group, the experiential brand offering unmatched vacation experiences, and KIDZ BOP, the No. 1 music brand for kids, announced today the expansion of their partnership, debuting the KIDZ BOP Experience at Hard Rock Hotel Riviera Maya in Mexico in summer 2019. Following the successful launch at Hard Rock Hotel & Casino Punta Cana, the new KIDZ BOP Experience at Riviera Maya will allow kids 6-12 years old the chance to live out their pop star dreams with KIDZ BOP themed activities.

To celebrate the launch in Riviera Maya, The KIDZ BOP Kids will make a special visit to the resort Aug. 12-16 for the "Ultimate KIDZ BOP Live Fan Experience," a celebration filled with events, activities, meet-and-greets and a live performance. The KIDZ BOP Kids will be bringing the KIDZ BOP World Tour to Riviera Maya and performing live in concert for all guests on Aug. 14, in addition to attending exclusive superfan events throughout the week.

In the Pop Star Lounge, kids will have the chance to put together red carpet-worthy looks, create a custom band name with Instaband, learn new dance moves with Step It Up, write their own songs with Hit Maker and design their next album cover at the Creation Station. Future pop stars will even have the opportunity to star in their favorite KIDZ BOP music videos and belt out their favorite chart-topping tunes with KIDZ BOP Karaoke. The KIDZ BOP Experience will also expand into the hotel's weekly programming with a series of ice cream socials, fun pool parties and pop-up events.

"KIDZ BOP has been such a perfect fit with our Hard Rock brand that it is only natural for us to bring the concept to Hard Rock Hotel Riviera Maya," said Adele Kozlowski, director of marketing at AIC Hotel Group. "This partnership has proven to be a strong asset for us in the all-inclusive market, and we are very excited to see the success it will bring to Hard Rock Hotel Riviera Maya."

Sasha Junk, SVP of marketing at KIDZ BOP added, "We're excited to expand the KIDZ BOP Experience to Hard Rock Hotel Riviera Maya. AIC Hotel Group has been an ideal partner to help provide the opportunity for kids to feel like a KIDZ BOP Kid for the day, ensuring they have the best vacation ever."
For additional information on the KIDZ BOP Experience, visit www.KIDZBOPExperience.com.






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