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Country 10/12/2019

William Prince Shines A Light In His New Music Video For "The Spark"

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New York, NY (Top40 Charts) Juno Award-winning singer-songwriter William Prince shares his new music video for "The Spark," the first single from his upcoming Glassnote Records debut, Reliever, out February 7.

The video finds Prince performing in a cabin near a fire, his reflection juxtaposed with images of himself, hazy memories, and fiery sparks all around him, as he sings of the ashes of what once was and what can be. The yearning video matches the lush, string-laden music, and it is a moment of light on an album exploring the dark, awkward, and unspoken parts of life.

Watch the music video — directed by Christopher Smets and filmed outside of Toronto — now over at American Songwriter:

Rolling Stone recently featured the Dave Cobb produced track in its roundup of "10 Best Country and Americana Songs to Hear Now":

NPR Music dubbed Prince a "Best of AmericanaFest 2018." He has toured with Neil Young and just wrapped a European tour with GRAMMY-nominee Yola. Following his 2018 Stagecoach performance, the LA Times wrote that Prince delivered "one of the most captivating performances of the weekend." Prince received the Juno Award for Best Contemporary Roots album for his previous LP, Earthly Days.

On January 15, Prince will bring his live show to Joe's Pub in NYC. More details here:

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