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Alternative 09/02/2020

Black Creek Reign Storms Onto The 2020 Music Scene And Releases New Single "Culture Shock"

Black Creek Reign Storms Onto The 2020 Music Scene And Releases New Single "Culture Shock"

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New York, NY (Top40 Charts) Toronto-based funk rock group Black Creek Reign released their new single, "Culture Shock", to Spotify and all streaming services, kicking off 2020 with a bang.

This newest single joins the group's previous release, their debut EP "Excommunicado" which has a rock, blues, funk and reggae sound and received high praise from critics. Since its release, their new song "Culture Shock", with a distinct and unique reggae sound, has rocketed to over 21,000 plays on Spotify in its first month.

Black Creek Reign beckons back to the glory days of guitar-led bar room rock music. Creating original tracks and reinterpreting their idols for covers (Bill Withers, Jimi Hendrix, John Mayer), this multi-instrumental trio crafts a unique sound that belongs in both 1965 and 2020.

Black Creek Reign blends thoughtful lyrics, precise musicianship, and energetic live performances. This band is surely one of the up-and-coming Canadian groups that is not to be missed. With 100's of live performances in the last 3 years (Linsmore Tavern, The Cavern, and Lee's Palace just to name a few), they have also strategically been performing in California. For example, they were a Top 5 Finalist for ReAmp Studios "Road To A Record Deal" contest in Orange County, California; did a Guest Performance at a writer's round for the Los Angeles Songwriter's Association; and performed at The Pig N' Whistle in Hollywood, California.

Black Creek Reign is rooted in a tradition of guitar-focused music that can trace it's lineage back to Robert Johnson and the birth of American Blues. They take this musical foundation and apply a modern touch of rock and funk, as well as a light nod to reggae, pop and jazz. Their lyrics provide an introspective look that grapples with the emotions and challenges of the human condition.

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