New York, NY (Top40 Charts)
NEW HOPE CLUB have released "Worse," a brand-new track, produced by hitmakers The Monsters and Strangerz (Dua Lipa, Selena
Cabello, Zedd & Maren Morris's #1 single "The Middle
") and co-written by the band with James
Alan Ghaleb (Jonas Brothers, Troye Sivan, Charlie Puth), along with a stunning companion video directed by Bailee Madison. The video marks the directorial debut of Madison, an alum of the hit TV series Wizards of Waverly Place and she reunited several of her former castmates for the song's love-on-the-rocks storyline. "Worse" is out now via Hollywood Records/Virgin EMI/Universal Music.
"We had the storyline and visuals pictured in our heads and are so proud to have captured that on video," says New Hope Club lead singer Blake
"Worse" sees New Hope Club performing across different eras - a chance for Richardson and bandmates George
Smith and Reece Bibby to pay homage to a few of their musical heroes in fashion and form.
"It was so amazing, fun and different to see New Hope Club 'through the years' while keeping to a specific storyline. And Bailee was so great to work with. We knew we could put all our trust in her to bring our vision to life."
"Blake and I were discussing visual ideas for a song about losing someone and how much that hurts, but that seeing that person with someone else would be worse," says Madison, who also stars in the video. "Blake and I play a couple whose story is told through different decades and scenarios where he realizes my character is not as loyal as he would hope."
"We're so excited to have made the first New Hope Club video that mixes their music with elements of film and television and dialogue pieces," she adds. "Since this was my first time directing, I wanted to share the moment with some friends of mine that have been so supportive through the years. I was so excited when some of my 'Wizards' cast mates were in town and down to be a part of it. I've known them since I was 11 years old and being back together with their encouragement and support was so incredible. A few others near and dear to me made the day extra special - my friends Maddie Ziegler, Meg Donnelly, Robyn
Lively and Bart Johnson. It was a labor of love and I'm beyond grateful that the band trusted me to direct it."
Fans of "Wizards of Waverly Place" will have fun spotting guest appearances from the series' cast, including David
Henrie, Jennifer Stone, Maria
Canals Barrera and David
DeLuise, as well as Maddie Ziegler, Meg Donnelly, Bart Johnson and Robyn
The song follows the release of New Hope Club's self-titled debut album, which landed Top 5 on the UK's Official Album Chart.
The British trio have also been helping fans get through self-quarantine with a series of livestreams featuring original songs, fan-picked covers of songs by The Weeknd, Niall Horan, 5 Seconds of Summer, Rex Orange
County and more.
"It's so important for us to help one another during this crazy time," says Richardson. "We want to show our fans love and let them know that they aren't alone. Music
is something that's always helped unite the world. We hope these songs and videos bring a little light and happiness to everyone."
New Hope Club's 13-track album, released this past February, features singles "Love Again," "Know Me Too Well" (featuring Mexican superstar Danna Paola) and "Permission," which have amassed impressive streaming numbers and received support from Spotify, Apple Music
and BBC Radio
1. Working with renowned producers Matt Rad (One Direction, Little
Mix), Iain Kirkpatrick and Jason Evigan (Dua Lipa, Jason Derulo), New Hope Club put together an accomplished debut album that firmly positions them as one of pop's most exciting new bands.
New Hope Club is a force to be reckoned with on social media where they have an overall reach of 6 million. They've picked up over 260 million total streams, garnered over 1 million YouTube subscribers and racked up over 1.6 million monthly Spotify listeners.