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Music Industry 17 September, 2020

TIDAL Partners With Oculus To Bring Live Immersive Concerts Straight To Music Fans' Homes

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TIDAL Partners With Oculus To Bring Live Immersive Concerts Straight To Music Fans' Homes
New York, NY (Top40 Charts) Global music and entertainment streaming platform, TIDAL, and Facebook's virtual reality platform Oculus are partnering to bring live, immersive, and intimate music performances straight into people's homes in the Venues app (available on the Oculus Quest) and on TIDAL. Later this year, TIDAL and Oculus will livestream a series of immersive concerts with some of the biggest names in music.

TIDAL and Oculus will provide viewers with a reimagined live performance experience that makes you feel as if you are standing in the crowd alongside other fans. As everyone continues to practice social distancing in order to slow the spread of COVID-19, TIDAL members and nonmembers alike can enjoy front row seat access to exclusive performances that are available in virtual reality in the Venues app and in 2D video and high quality audio on TIDAL. All performances will be available simultaneously in Venues and TIDAL.

"At a time when livestreamed performances are seen as the new norm, TIDAL's partnership with Oculus provides music lovers an elevated concert experience with more interaction and dimension than past livestreams. Oculus is revolutionizing the live music experience and matched with TIDAL's HiFi audio quality, members will be able to remember what it feels like to stand in a large crowd at a concert venue," said Lior Tibon, TIDAL COO.

More than just a streaming service - through TIDAL's programming, members have been able to gain access to exclusive listening events, concerts, meet-and-greets and more with artists such as Megan Thee Stallion, A Boogie Wit Da Hoodie, Anderson .Paak, Future, Jennifer Lopez and more. Additionally, with series such as Rap Radar, CRWN, Car Test and In Conversation as well as initiatives like TIDAL Unplugged and more, the platform has provided members with premiere access to their favorite artists.






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