Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address
RnB 19/10/2020

Will Jordan Releases New Music Video For "Back To Me"

Our news in your mail

* indicates required
News frequency *

New York, NY (Top40 Charts) How many extraordinary talents are delivering pizza, waiting for the recognition they justly deserve? How much in dues does a single artist need to pay? Those are just two of the questions raised by Luca Pizzoleo's gorgeous, aching, trenchant seven-minute music video - really more of a short film! - for "Back To Me," the newest single from the sweet-voice R&B singer Will Jordan. In the video, Jordan plays a man confronted by problems internal and external: romantic longing, financial insecurity, racial and political inequality, and the fundamental unfairness of fate. Jordan's character is beset on all sides, but he knows he's got the skills. He's just trying to figure out a way to demonstrate them, and, in the process, win back the girl he's lost.

Now, we'll be perfectly straight - Will Jordan isn't delivering pizza. He's a dedicated, respected soul singer with an effortless delivery, true lyrical sensitivity, a firm hand with a hook, and roots deep in gospel and church music. He's written for Nicki Minaj and Rihanna, he's been critically praised, and he's a musical hero in his hometown of Tacoma, Washington. But he's never gotten rewards or popularity commensurate with his undeniable talent. "Back To Me," a smoldering torch song that nods emphatically toward jazz and progressive R&B, looks likely to change that. It's soft as a caress and seductive as a whisper - but it still has a head-nodding beat and an incendiary vocal performance from Jordan. Every bar testifies to his pain, his longing, and his quiet determination.

The cinematic clip for "Back To Me" brilliantly elaborates on the themes of the song: romantic instability, jealousy, patience and persistence in the face of setbacks, hard-won faith in the future. The camera follows the main character from his place of employment - a pizza parlor - to his rival's comfortable home. When he finds his ex there, he's saddened, but not entirely surprised: as we later learn in the clip, money problems drove a wedge between them. Yet it's what Will Jordan discovers on his way to deliver the pie that truly deepens the clip's drama. He's confronted by news reports of the senseless killings of unarmed black men by the authorities, and every police officer he passes on the street makes him visibly nervous. Without ever getting too heavy-handed about it, Will Jordan and Luca Pizzoleo illustrate how the troubled times we're living in frame all of our interactions - and tie our hands, and pull us apart, and drown out the sweet, healing music we all need to hear.

Most read news of the week
Post Malone Owns The Night With Nine Wins At The "2020 Billboard Music Awards"
Justin Bieber And Benny Blanco Debut "Lonely," New Song And Video Out Today
The Struts Release New Album "Strange Days"
Lauren Aquilina Drops Official Video For Latest Single 'Swap Places'
Tanya Tucker's Live From The Troubadour, Out Now On Fantasy Records
Los Rakas Team Up With Soulection, Team Supreme Affiliate Mr. Carmack On New Single "Déjala", Released Today
Legendary Singer/Songwriter Jesse Colin Young Announces Highway Troubadour, A Solo Re-imagining Of His Most Timeless Songs
Como Asesinar A Felipes The Non-conformist Band From Chile Have Returned With A Powerful New Album: "MMXX"
Hatcher Signs With Average Joes Entertainment; Releases New Single "'Til The Next Time"

© 2001-2021 (S4)
about | advertise | site map
contact | privacy
Page gen. in 0.0200989 secs // 4 () queries in 0.0046491622924805 secs