New York, NY (Top40 Charts) Edible - the world's largest franchisor of fresh fruit arrangements and the new Edible Bakeshop brand - is collaborating with Grammy- and Tony-Award winner
Leslie Odom Jr. to help consumers "Share the Sweetness" during the holidays with a unique gifting experience that bundles music and delicious treats.
Odom's new holiday album, "The Christmas Album" - a collection of re-imagined holiday favorites and originals - will be available online as a digital download for purchase at Edible.com. The album is bundled with Edible's delicious arrangements, baked goods, or other treats to give consumers the most enjoyable gifting experience this season. Consumers can also purchase the digital album download as an add-on to any Edible gift or treat.
"We chose to collaborate with
Leslie Odom Jr. because his upbeat and relevant artistry—combined with the positive and creative spirit of the Edible Brand—speaks to the joys of family and togetherness," said
Laura Rueckel, vice president, marketing, Edible. "While it has been a challenging year, let's not forget those special moments and all the people who are worth celebrating this holiday season—whether near or far away. What better way to do that than by wowing someone with the unique gift combination of his music and Edible's delicious treats!"
"The Christmas Album" features two original songs, including "Snow," a lively, uptempo score that speaks to the magical moments around spending the holidays together with loved ones. The song's characteristics highly complement the foundation of the Edible brand and, therefore, will be heard in the new "Share the Sweetness" holiday commercial.
Odom will perform "Snow" during various broadcast appearances, and he's developing unique digital content with Edible to engage both his fans and fans of the brand. The Edible holiday commercial will also air throughout the season nationwide across cable and broadcast networks and digitally on streaming platforms.
"I'm truly excited to collaborate with Edible because the brand continues to innovate how we celebrate life's special occasions," said actor and singer
Leslie Odom Jr. "Offering my holiday album through Edible's website is the perfect way to inject the spirit of giving into the holiday season."
The Edible
Music brand collaboration with Odom is just the beginning. Edible will continue to expand its music offerings to bring to consumers more enjoyable tunes from additional artists—both well-known and up-and-coming—bundled with its delicious treats.
Consumers can give the gift of Odom's holiday music and Edible treats with Edible Music, now available at www.edible.com.
