Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address
RnB 11/11/2020

Lil Nas X And Roblox Unite For Groundbreaking First-ever Virtual Concert On The Platform

Lil Nas X And Roblox Unite For Groundbreaking First-ever Virtual Concert On The Platform

Our news in your mail

* indicates required
News frequency *


New York, NY (Top40 Charts) Roblox, a global online platform bringing millions of people together through play, announced today a partnership with Columbia Records and record-breaking artist Lil Nas X to launch the first-ever, exclusive virtual concert on the Roblox platform. Lil Nas X will perform his upcoming new single "HOLIDAY" live for the first time, along with some of his most popular hits, in this innovative and fully immersive concert experience for Roblox users worldwide to enjoy. Roblox will open the first of three free concert showings at 1 pm PST on Saturday, November 14th.

"We're throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out," said Lil Nas X. "I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can't wait for everyone to see it!"

The concert will feature a set of stages, all inspired by Lil Nas X's songs and music videos, that are using the latest shadowing, lighting, and physically based rendering (PBR) facial recognition technologies available on the Roblox platform. The entire experience is designed to give Roblox users and Lil Nas X fans a unique way to discover and enjoy music together with their friends and connect with their favorite artist like never before.

In addition to the concert experience, Roblox and Columbia Records will also be showing a Q&A with the artist that will be streamed inside the concert venue starting with the preshow at 4 pm PST on Friday, November 13th.
"We're thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way," said Jon Vlassopulos, Global Head of Music at Roblox. "This concert with Lil Nas X will transport players and their friends into the Metaverse, and bring to life the future of what immersive, social experiences can look like."

"Columbia Records is always driven to find new and innovative ways for our storied artists to share their creative vision," said Ryan Ruden, SVP, Experiential Marketing and Business Development for Columbia Records. "This partnership is an exciting opportunity to share Lil Nas X's new music with over 150 million kids and teens globally through this first-ever high-fidelity concert experience on Roblox."

New Roblox users will need to create an account to access the concert venue. The venue features mini games and other activities that users can explore between now and the first preshow event on Friday, November 13. There will also be a virtual store offering an exclusive merch capsule with a variety of accessories, emotes, and fashion-forward Lil Nas X avatar bundles that emulate the thematic style of each song performed during the concert experience. Existing Roblox users can enter the concert venue today.

PRESHOW: Q&A SESSION + EXCLUSIVE BEHIND THE SCENES + SCAVENGER HUNT
Friday, November 13, 2020 @ 4:00 pm PST

CONCERT SHOWTIMES
Main Show - Saturday, November 14, 2020 @ 1:00 pm PST
Asia Show - Saturday, November 14, 2020 @ 10:00 pm PST
Europe Show - Sunday, November 15, 2020 @ 9:00 am PST

Lil Nas X is a Grammy award-winning rapper, singer and songwriter from Atlanta, Georgia. He rose to fame in 2019 when his genre-shattering hit song "Old Town Road" featuring Billy Ray Cyrus went viral and became the longest running #1 single in Billboard Hot 100 history. Dubbed "an internationally recognized phenomenon" by Billboard, Lil Nas X and the Diamond-certified song have been recognized with various major awards from several areas of the music industry, including two Grammys. He has been featured on the cover of TIME magazine (among many others), was named one of TIME's 25 most influential people on the Internet, one of Billboard's 21 Under 21, and was also included on Forbes' 2020 30 under 30 list. After releasing his highly-successful EP 7 in 2019, which features 5x Platinum single "Panini" and Platinum song "Rodeo," Lil Nas X is currently at work on his debut album.






Most read news of the week
Limahl Returns With 'One Wish For Christmas'
Jonathan Antoine Releases New Single 'Amazing Grace'
2 Chainz' "So Help Me God," New Sixth Studio Album Officially Set To Arrive On November 13, 2020
Nova Rex Bassist Kenny Wilkerson Releases Charity Cookbook "Rockin Recipes For Autism" Featuring 57 World-Famous Rockers Contributing Recipes To Raise Awareness For Autism
NYC Funk Fusionaries Loud Apartment Release 'System Breakdown' LP, Produced By Bill Laswell
LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content
Lil Nas X Announces New Single 'Holiday'
Kylie Minogue's 'Disco' Is Out Now
Songstress Madisyn Whajne Releases Melodic Shimmer-Pop Single 'Sweet Talk'


© 2001-2021
top40-charts.com (S4)
about | advertise | site map
contact | privacy
Page gen. in 0.0188820 secs // 4 () queries in 0.0048880577087402 secs