New York, NY (Top40 Charts) The Bay Area rapper and crooner Rexx Life Raj releases "Built For Everything." The track flaunts an angelic beat, making Raj's sleek bars as prominent as they are thoughtful and powerful. In the new serene video, Raj "flexes his melodic prowess, signature wordplay, and woozy flow, spitting lifestyle raps that everyone can relate to." (Complex)
"Built for Everything" follows a trip to the wild, wild west by way of Raj's new "
Bounty" music video. Reminiscing on the "bounty" that's often placed on the heads of
Black men in America, Uproxx praises the track's "tight, spacious beat."
Previously this year, Raj released a "hilarious" (The Root) video for "Bad Bad Bad," a California Poppy 2 mixtape standout.
Raj recently appeared on sneaker apparel and sportswear company The Finish Line's Instagram series, Community Voices — an initiative dedicated to highlighting individual stories. Watch the interview HERE.
As part of the collaboration, Finish Line gave Raj $20,000 to donate to community organizations of his choice. Raj donated the money to local Bay Area grassroots initiative Endeavors/Pro Arts and Fam 1st Family Foundation, the organization founded by Marshawn Lynch and Marcus Peters.
PRAISE FOR REXX LIFE RAJ:
"An Elegant Crooner, Known For His Charm And Smooth Singing Pattern" - The Ringer
"intimate songwriting ability" - FADER
"has a rare combination of lyrical mastery and dynamic vocal melodies." - San Francisco Chronicle
"known for delivering sage advice in the form of lyrical gems" - KQED
"creating meaningful and impactful records to feed the soul." - Flaunt
Raj has toured and sold-out shows around the world and makes music that isn't afraid to be laugh-out-loud funny while also digging deep into what it means to be a young black man in
America - music for the brain, heart, and NBA 2k20. Fans of Raj include millions of streamers, as well as Pitchfork ("He can rap, hit a falsetto, and Julia Lewis' sparkly production is complemented by the radiant blood-red backdrop"), Pigeons & Planes (a Best Artist of the Month), and Complex, comparing the 2019 Rapper To Watch to his local Golden
State Warriors; the young and talented rapper is building up his own dynasty. A Billboard profile from last year highlighted Raj's local philanthropic work with Good & Proper, working with Kehlani, his father's history as a
Black Panthers affiliate, the joys of Olive Garden, and more of his non-music interests, showing a different side to the former college football player (he's 6'3").
Raj is "here to put on for the Bay Area, in the most positive light" (Flaunt), and has worked hard to launch initiatives that support his local community. Raj has worked with the People's Breakfast Oakland, which helps minimize the effects of food deserts by distributing fresh local produce for little to no charge, UC Berkeley's BRRC (Black Recruitment & Retention Center), a
Black student-initiated organization designed to help increase the number of students enrolling in and graduating from California colleges and universities, and the Oakland Unified School District (OUSD).
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