New York, NY (Top40 Charts) Montreal�s hottest rock band The Damn Truth are releasing a new album and single produced by Grammy award winner Bob Rock.
The Damn Truth�s new album �Now or Nowhere� and their new single �This Is Who We Are Now� . The album and the new single is produced by the legendary Grammy Award winning record producer, Bob Rock, at Bryan Adam�s Warehouse Recording Studio in Vancouver, Canada. Bob�s album production credits include Metallica�s �The
Black Album�, Motley Crue�s �Dr. Feelgood�, Bon Jovi�s �Keep The Faith�. He engineered and mixed Aerosmith�s �Permanent Vacation� album and also produced albums for The Cult, The Offspring, Joan Jett, Bryan Adams,
David Lee Roth, and many more.
Montreal�s The Damn Truth, a band that, in many ways, has been hiding in plain sight for the last nine years, slowly bubbling up from the underground on to the radar of a wider audience.
�Now or Nowhere� chronicles the band as they navigate life, love, and everything else in a world gone seemingly upside down and sideways during the past year.
Unable to finish the album with Bob because of COVID-19 restrictions, the band recorded the remaining three songs with help from Juno Award-winning producer Jean Massicotte (Patrick Watson, The Damn Truth) who mixed �Everything Fades�; and the rest of the mixing was done by Vance Powell (Jack White, Chris Stapleton), Nick DiDia (Bruce Springsteen, Rage Against The Machine), and Mike Plotnikoff (Van Halen, Cranberries, Three Days Grace).
The Damn Truth have extensively toured
Europe and the USA, opened tours for
ZZ Top (and partied with Billy Gibbons in his pyjamas), the Sheepdogs, Styx, and Rival Sons, sold out the legendary Whisky a Go-Go in Los Angeles, sold out the
Corona Theatre in their hometown of Montreal, and even had one of their videos featured on the official Janis Joplin Facebook page. It's a culmination of a lot of blood, sweat and tears that�s come fruition with �Now or Nowhere�.
"We are fortunate enough to live in a time where knowledge is free, and you can basically learn how to do everything yourself,� says guitarist Tom Shemer. �It was instrumental for us as a young band with no budget. We had to make and shoot our own videos, produce, and record our own releases and do all the promo ourselves. The by-product of this was that, in a sense, we were the artist, record label and distributor of our art, which allowed us to have insight into what it means, what to expect from a record label, filmmakers, etc.�
That DIY attitude appealed to Bob Rock and was reminiscent of his early days working with indie bands during his formative years in Vancouver. He was so impressed with The Damn Truth�s attitude and songs, and with Lee-la's voice, that he decided to record them live off the floor, in keeping with the band's �70s rock roots. This allows for a better band dynamic and ensures the bed tracks have that powerful live gig energy that's so crucial to the Bob Rock sound. Bob refers to it as "getting the feels."
"He just got us, what we were about, what we were trying to do,� Lee-la recalls. "He was all about the music and having the band support the song every step of the way. He had a clear vision but was also very open to our suggestions and ideas."
"I remember our first phone conversation. We were all like giddy teenagers, but his vibe and attitude immediately put us at ease. Same thing in the studio -- those first few moments of shock: �OMG, we are recording with Bob Rock!!' Pinching ourselves in disbelief quickly turned into, 'Yes! This is going to be awesome because he is so awesome." He was inviting and encouraging, enthusiastic and excited, like we were! Bob was like a kid in a candy store, pulling out all these incredible vintage guitars and gear. �Try this one out for size,' and so on."
