ATLANTA, GA. (Top40 Charts) Atlanta-based singer-songwriter Se�oj, who was recently featured on SoundCloud's artist platform Repost, has released an exciting new video and single called "Lost," which is a much-anticipated follow-up to her tracks "
Selfish" and "Running."
Jeff Ponchick, Vice President and Head of Repost at SoundCloud, recently commented on Se�oj's talent saying, "Coming from a city celebrated for its genre-bending hip-hop and soul, Atlanta native Se�oj is the latest artist to prick our ears from this musical hotspot. With an alluring style of modish R&B, her enchanting vocals set the perfect tone for a contemporary pop song. With a sound akin to
Ariana Grande, Se�oj is a new pop diva bound to make her mark." He further suggested her music would be appreciated by fans of
Ariana Grande, NAO and Sinead Harnett.
"Before writing 'Lost,' I started to realize that I was fixated on a person's potential in a relationship, rather than who they were in the moment," says Se�oj. "I'd focus on all the things that were only possibilities, who they could be instead of who they are. I was so caught up in this idea of a perfect relationship that I was ignoring what was right in front of me. 'Lost' is about me coming to terms with what I was doing and talking it out with myself. It flowed for me so easily because it's so real."
The "Lost" video was produced on a COVID-safe set by the Atlanta-based, EMMY award-winning producer/director Thang Ho who is the Founder of HOCA Studio, and it was directed by Annamaria Schreiber. Ho's credits include the EMMY-winning music video "Noah", which features the Billboard chart-topping artist Halie Loren. In 2020, Ho received the Best
Director Award at the Georgia Shorts Film Festival for his film Caretakers.
In addition to releasing "Lost," Se�oj has been in the studio producing tracks with the multi-platinum, Golden Globe, and GRAMMY award-winning producer Slikk who has worked with
Ariana Grande,
Chris Brown and Lil' Wayne.
Se�oj plays the guitar and is a classically trained pianist and vocalist. She is a GRAMMY Songwriter's Camp prodigy and a recipient of the
Ella Fitzgerald Songwriters' Scholarship. Her track, "Leave It Alone," is featured in the Amazon Prime movie, The Morning After.
