New York, NY (Top40 Charts) The ambience of a website matters a lot. This is because it is the visual appeal of the website that decides whether a person will visit it or not. Normally, an online casino tries to persuade a person to set up an account with the help of bonuses, free spins, and other lucrative offers. However, you cannot persuade them to be users if they never even visit the site in the first place. That is where the ambience comes in.
This article shall help you understand how an online casino plays tricks on the psychology of a player through colours, sounds, and icons. Brick and mortar casinos used to do the same. They used to induce pleasant fragrances in the atmosphere to lure players into playing more. It has been observed in many cases that those areas of the casino that smelled good got more visitors. Let's know how ambience influences players in online casinos.
How to Create the Ambience
Sounds
What the player hears at the time of being active on the website is very crucial. It has a unique way of making an impact on the state of mind. That is why online casinos often apply a special tactic. In brick-and-mortar casinos, every time you win at slots, there is a typical sound/music that the slot machine makes. Additionally, you also hear the sound of coins literally pouring in. In the case of free slots no deposit, we often see this being replicated. Whenever a player is playing slots online at a gambling website, these very sounds occur. One crucial thing to take note of is that the sound/music is in no way related to the magnitude of the win you make. In other words, whether you make a big win or a small one, the same sounds will be emitted. This actually tricks the brain into believing that the player has made a big win even when it isn't so. Using sound to penetrate the psychology of the player is particularly frequent in the case of slots.
Colours
Every online casino genuinely makes its best effort to make its platform as aesthetically appealing as possible. This helps every player have a rather positive experience. They simply enjoy the view at the time of playing. So, this increases the possibility of them coming back for another round. One unique phenomenon that we observed at the time of our research is that many gambling websites use green, red, and yellow. This is the same colour combination that we observe in signals while driving on road. Since we have seen that practically throughout our entire lives, our brains have gotten wired in a typical way. We interpret green as safe, yellow as a requirement of alertness, and red as a concern. Even more so, in the context of online casinos, green is also subconsciously interpreted as symbolizing money.
Icons
Icons are like hints. The icons used for different games as well as the ones used for the website in general hold a lot of value. It is by looking at the icon that a player develops the first impression. Hence, online casinos ensure to make their icons neither too complex nor too bland. They definitely make it visually attractive. Besides that, they make sure to inculcate a subtle clue about what the game or site that the icon is supposed to symbolize is all about. For instance, the icon of the LeoVegas casino features the face of a lion. This is because the first half of the name of the platform, i.e., "Leo" refers to the lion, the king of the jungle. Similarly, the icon for a slot game will most likely feature the animated image of a slot machine and so on.
Conclusion
The main intention of online casinos is to make sure that the player completely loses track of time while playing. This makes the player end up devoting a massive amount of time to the game. The more time a player spends on a gambling website, the higher the amount of profit the website is likely to make out of it.
On multiple occasions, we have observed that some players become extremely engrossed in a game. They are not even able to recall what objects were in the periphery of the gaming interface after the game ended. If an online casino is able to achieve this level of engagement from a user, that is the definition of their success.
