New York, NY (Top40 Charts) Are you using Instagram as a platform to promote and market your business but don't seem to be having much success by doing this? Are you concerned that you don't get much engagement on your content posted on Instagram and want to know how you can help this?
These days, almost everything happens online, and this includes being social with each other, through social media. People practically live on social media, sharing great experiences or even just their daily lives. This is why businesses have also taken to social media too. It is a great way to reach a massive audience without breaking the bank.
One thing that is incredibly important when it comes to marketing on social media, is engagement. Without engagement on your account, you won't have much success growing your brand or account. The whole point is to get Instagram followers using amazing content. If you are struggling to get engagement on your content, here are a few things that you should try out.
Be familiar with your audience
When it comes to posting on social media, there is no way that your business or brand would ever be able to attract the entire audience of a single platform with one style of posting. Everyone likes different things and this makes general posting impossible. If you are trying to become successful on social media an increase your engagement, the very first step you should be taking is discovering who your target market is and what your niche is.
From here you can move forward by discovering what content it is that you niche is most into and what content you target audience will be most likely to engage with. You can do this in a multitude of ways, but the most popular ways are to see what the competition is doing in order to get as much engagement as they are, or by looking at your analytics to see what kind of content your audience appreciates and engages with the most. From here you can specifically cater to your audience with exactly what they enjoy.
Measure your engagement
before you start worrying about how low your engagement is, you should have a look at how much engagement you are actually receiving and in what forms you are receiving it. Engagement is one of the most important parts of social media marketing and something that you should pay a lot of attention to.
There are so many ways in which you can engage with engagement your audience and they can engage with you, such as though direct messages, comments on content, liking and sharing content, and even following other users. When it comes to increasing your engagement, you should fist measure your engagement though looking at your analytics to see where you need to improve and where you would like to see more engagement. This will help you adjust your content to be more suited to the right audience.
Create a strategy
social media marketing can be tricky and its not just about posting whatever content to you, similar to how someone would with a personal account. You need to have a strategy and schedule in place that will suite you time and needs. You should start off with various goals you might have that will increase your engagement and implement this in to a schedule.
Having a schedule and strategy will allow you to post your content more consistently and reach your audience at the best time. It will also allow for you to engage with your audience more frequently and have a better opportunity to increase this metric in order to grow your Instagram account organically.
Organize giveaways and contests
Last but not least, people love free stuff, and will do whatever is asked of them in order to get the free stuff, given that it is a relatively simple task. Giveaways and contests are a fantastic way to increase your engagement. Though a giveaway or content you can ask those who want to enter, to share your post, comment and tag other users in your content, and even like the post and follow your account in ordered to be entered. Not only will this be a great way for you account to be seen, but it will undoubtedly increase your engagement by quite a lot.
