New York, NY (Top40 Charts)
New initiative Ram BandVan Back To Live Tour from the Ram Truck brand helps to fuel the success of emerging bands as they begin live touring by providing them with a hardworking ProMaster BandVan that will deliver them to gigs throughout the country
The Ram BandVan Back To Live Tour will be supporting at least five emerging artists this year who will document their journey of reconnecting with each other and with music fans
New content featuring each of the Ram BandVan artists can be viewed via RamBandVan.com and Ram brand's official YouTube, Facebook, Instagram and Twitter channels at #RamBandVan
The Ram BandVan will be equipped with SiriusXM so artists can enjoy a wide selection of ad-free music, plus sports, talk, comedy and more, while on the road
The initiative launches on the heels of the recent Ram ad campaign "Spotlight
" with Dave Grohl of Foo Fighters
and coincides with "What Drives Us," a feature-film documentary directed by Grohl highlighting the band's original Ram band van Big Red Delicious
Foo Fighters' opening act Radkey will be the first Ram BandVan act this year
The Ram Truck brand is hitting the road with SiriusXM and Pandora
to help fuel the success of emerging bands as they get back to live touring with the Ram BandVan Back To Live Tour by providing them with a hardworking ProMaster van that will deliver them to gigs throughout the country.
"Our Ram BandVan program first launched in 2018 and we are thrilled to activate the next phase of the initiative to help support musicians doing what they love and bringing their fans the performances that they have missed," said Marissa Hunter, Vice President, Marketing - North America, Stellantis. "As the brand that is 'Built to Serve,' we share mutual values of hard work and dedication with these talented artists, and it is our pleasure to provide them reliable, comfortable and spacious ProMaster vans, supporting their careers and helping them to reconnect with friends and fans across the country."
The Ram BandVan Back To Live Tour initiative takes off on the heels of the recently debuted Ram ad campaign "Spotlight," featuring Dave Grohl of Foo Fighters, and coincides with "What Drives Us," a feature-film documentary directed by Grohl highlighting the band's original Ram band van Big Red Delicious.
Launching with the Foo Fighters
summer tour of 2021 opening act, Radkey, the Ram BandVan Back To Live Tour focuses on several rising bands as the ProMaster BandVan gets passed on to each throughout the year. Other bands will be joining the Ram BandVan program throughout the year where fans can follow along with the artists unique stories via RamBandVan.com and Ram brand's official YouTube, Facebook, Instagram and Twitter channels.
"We are excited to be a part of the growing Ram BandVan initiative and proud to support these emerging musicians as they tour," said Jennifer Tabaczuk, Senior Director
of Automotive Partnerships for SiriusXM. "SiriusXM, Pandora
and the Ram Truck brand applaud their hard work and determination, and we are very pleased to provide both the vehicle and the soundtrack for their return to the road and their fans."
"This has been a year like no other, and now to finally be back on the road rocking with fans in real life, is an incredible feeling," said Radkey. "We are so thankful to Ram Truck, SiriusXM and Pandora
for our Ram BandVan, enabling us and fellow musicians alike to hit the road running and tour once again."
Ram Truck and SiriusXM have a longstanding relationship and, in 2018, Ram became the first automaker to offer SiriusXM with 360L, the most extensive and personalized radio experience on the road. Ram Truck with SiriusXM with 360L were also the first to feature Personalized Stations Powered by Pandora, which allows drivers to create their own ad-free music stations based on the artist they are listening to, then give songs a thumbs up or thumbs down within the SiriusXM service, or even skip songs, to create their own personal channels that play more of what they want.