Poppy Shares New Single/Video "So Mean"

New York, NY (Top40 Charts) Poppy has shared "So Mean," the third single & music video for her upcoming full length Flux, set for release September 24 via Sumerian Records. Brimming with a barrage of blisteringly sunny vocal melodies woven around a myriad of saturated guitars, "So Mean" is another stunning exemplar of the latest stage in Poppy's ever-evolving songwriting. Her kaleidoscopic vision was brought into brighter, warmer focus than ever through the efforts of the album's producer Justin Meldal-Johnsen (M83, Deafheaven, St. Vincent). The new single comes paired with a performance clip directed by Poppy, a tantalizing teaser for her long-awaited run of tour dates coming this Fall. Watch the video for "So Mean":



2021 has proven to be a monolithic year for Poppy, kicking off with a stunning GRAMMY performance in March (celebrating her nomination for Best Metal Performance, the first solo female artist ever nominated in the category), her global livestream event The Last Disagreement in April, the May release of her cover of Jack Off Jill's "Fear of Dying," and multiple appearances on WWE NXT, the most recent of which culminated with her announcing the surprise drop of a five song EP, EAT - NXT SOUNDTRACK. On top of it all she was just announced as the cover artist for the latest issue of Kerrang & launched a collaboration with acclaimed Harajuku Japanese accessories company Q-pot, in addition to her recently announced collaborative line of shoes with Koi Footwear and her ongoing role as the face of Viktor and Rolf's blockbuster fragrance Flowerbomb with L'Oreal.