CHARLESTON, S.C. (Top40 Charts) Grain & Barrel Spirits today announced a long-term licensing agreement with
Elvis Presley Enterprises (EPE) to launch a duo of Elvis Presley-themed whiskeys. The new brand joins the company's award-winning lineup, including Chicken Cock Whiskey, which the team resurrected to its Prohibition-era glory, Dixie Vodka, Virgil Kane Lowcountry Whiskey and the recently launched High Goal Luxury Gin.
Both expressions - rye and whiskey - were sourced and blended by an expert team of whiskey experts and bottled in Tennessee, where Elvis began his career and called home.
Elvis Rye, 90 proof (45% ABV), a Straight
Indiana Rye (MGP)
Aroma: Sweet Rye grassiness, followed by hints of citrus and spice
Flavor: Toasted oak, butterscotch, vanilla wafers and a hint of pepper
Finish: Beautiful, sweet, complex finish with a velvety mouthfeel
Elvis Whiskey, 90 proof (45% ABV), a Tennessee Straight Whiskey
Aroma: Toasted oak notes, sweet corn forward, hint of citrus and apple
Flavor: Sweet-toasted Maple, roasted Crème Brûlée, with subtle notes of a Granny Apple and Caramel
Finish: A balanced, long, soft, sweet and genuine, great finish
"Given our expertise within premium whiskey, the Elvis expressions are a natural fit for Grain & Barrel Spirits," said Matti Anttila, founder of Grain & Barrel Spirits. "Elvis was one of the most significant cultural icons of the 20th century and continues to inspire his fans today. We look forward to launching the brand, which is sure to be a highly sought after collector's item."
Both expressions feature an iconic photo of the "King of Rock 'n' Roll" in his prime and pay homage to two of the legendary singer's most popular nicknames: The King (rye), and Tiger Man (whiskey). The labels, which were created by
Alyson Design, LLC, also feature notable references to Presley, including his signature and the letters "TCB" printed on the neck of the bottle, referring to "Taking Care of Business," a phrase which was the mantra for Elvis and his
Memphis Mafia.
"We are incredibly pleased to join forces with Grain & Barrel Spirits, an industry-leading spirits innovator and a natural partner for the
Elvis Presley brand," said Marc Rosen, President, Entertainment, Authentic Brands Group (ABG), which owns
Elvis Presley Enterprises.
The Elvis whiskeys are now available for pre-order online and will rollout nationally this fall. Each 750ml bottle has a suggested retail price of $49.99, which may vary by market. For more information, please visit www.elviswhiskey.com and follow the brand on Instagram and Facebook @elviswhiskey.
Elvis Presley is one of the most influential pop culture figures of the 20th century. Often referred to as the "King of Rock 'n' Roll," Elvis' commanding voice and charismatic stage presence unleashed a musical and cultural revolution that changed the world. Over the course of his extraordinary career, Elvis was nominated for 14 Grammy Awards (3 wins), sold over 1 billion records worldwide, received the Grammy Lifetime Achievement Award, and was named "One of the Ten Outstanding Young Men of the Nation" by the United States Jaycees, as well as the 2018 recipient of the Presidential Medal of Freedom. In addition to his musical accolades, Elvis starred in 33 films and made numerous television appearances.
More than 60 years after his global debut, Elvis' legacy is stronger than ever. His life and music have inspired countless hit musicals, movies and TV series', fiction and non-fiction books, musical covers, and commercial endorsements, as well as a robust merchandise program spanning collectibles and fashion collaborations. An enduring symbol of "The King of Rock 'n' Roll's" stardom, Graceland, Elvis'
Memphis home, is the second most-visited home in the United States after the White House, drawing over 600,000 visitors annually and tens of thousands of fans for its Elvis Week celebration. With more than 15 million fans across social media and a growing multimedia presence, the "King of Rock 'n' Roll" continues to inspire today's most influential musicians, designers, entertainers, and social influencers and captivate audiences around the world.
For more information, visit elvisthemusic.com. Shop Elvis products at shopelvis.com.
