New York, NY (Top40 Charts)
The BET announces the return of the 2021 "Soul Train
Awards" from a new location, the World Famous Apollo in New York. For the first time in its 33-year history, the annual celebration will tape in New York City, joining forces with the non-profit Apollo, now in its 88th year and widely considered the soul of American Culture, for one of its first in-person events in 2021. Celebrating the best in soul music and the television show's 50th anniversary, the "Soul Train
Awards" recognizes the best in Soul, R&B, and Hip Hop from both established industry legends and the next generation of promising artists. The 2021 "Soul Train
Awards" premieres Sunday, November 28 at 8 pm ET/PT on BET and BET Her.
"Don Cornelius' brilliant vision created a revolutionary show that became a cornerstone in American culture. Fifty years later, the Soul Train
Awards continues to amplify his powerful message of Love, Peace & Soul to a global audience," said Connie Orlando, EVP Specials, Music
Programming & Music
Strategy. "We are honored to be a part of the Soul Train
legacy and partner with the national treasure that is the Apollo to celebrate Black
excellence and culture with one unforgettable night of can't miss moments."
"The Apollo has long been a center of Black
cultural and creative innovation for Harlem, the city of New York, and the world. It has provided a platform for Black
artists at all stages of their careers, and a gathering place for audiences to express themselves freely," said Apollo Executive Producer Kamilah Forbes. "The Apollo is thrilled to partner with BET to host the Soul Train
Awards, bringing together three iconic brands that represent Black
culture and excellence under one roof. This is an occasion to celebrate, and we look forward to the incredible performances that will light up our stage during the Soul Train
Connie Orlando, EVP Specials, Music
Programming & Music
Strategy will oversee the annual show, with Jamal Noisette to Co-Executive Produce for BET. Jesse
Collins, CEO of Jesse
Collins Entertainment, to serve as Executive Producer of the 2021 "Soul Train
Awards" along with Jesse
Collins Entertainment's Jeannae Rouzan-Clay.
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black
audience; BET.com, a leading Internet
destination for Black
entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music
Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.