New York, NY (Top40 Charts) Wizards of the Coast, a division of Hasbro, Inc. (NASDAQ: HAS), today announced a collaboration between Grammy-nominated recording artist
Post Malone and their popular gaming brand Magic: The Gathering. The partnership will kickoff with the return of Friday Night Magic (FNM), a global play program celebrated by millions of players across more than 8,000 stores worldwide every week.
Magic's return to stores comes on the heels of the game's biggest year ever. With a 25-year history, more than 50 million fans are gearing up for a jam-packed 2022 featuring new partnerships, bigger online experiences, and even more ways to celebrate the game they love.
"You'd be hard-pressed to find a bigger fan of Magic: The Gathering than Post Malone," said Nathan Stewart, Head of Franchise Marketing for Wizards of the Coast. "As a fan for years, he knows just how much Friday Night Magic means to players. We're thrilled to collaborate with Posty in ways that will allow his signature style, talent and love of the game to combine in ways fans will never forget."
"I'm obsessed with Magic: The Gathering. This is really a dream come true," said Post Malone. "We'll be doing some cool stuff so keep an eye out."
For the latest news on Magic: The Gathering and their upcoming collaborations with Post Malone, visit DailyMTG and follow Magic: The Gathering on Twitter at @Wizards_Magic.
Post Malone stirs a mix of genres into his own sonic sound that's both intoxicating and invigorating. His RIAA 3x Platinum certified debut album, Stoney, led the genre-bending Dallas, TX artist to his first Top 10 Billboard 200 and first #1 R&B/Hip-Hop Album while being the "#1 Debut Hip-Hop Artist of 2016". 2019 has been packed with one milestone and achievement after another for Post Malone. "
Congratulations" has been certified Diamond by the RIAA. According to Nielsen Music, his second full-length, Beerbongs & Bentleys, emerges on the Mid-Year Top 10 Albums (Based on Overall Equivalent Album Units) and he earns two entries on the Mid-Year Top 10 Selling
Digital Songs, namely "Sunflower (Spider-Man: Into the Spider-Verse)" with Swae Lee at #3 and "wow." at #6. "
Sunflower" also lands at #2 among the Top 10 On-Demand Song Streams (Audio and Video Combined) and Mid-Year Top 10 On-Demand Audio Streams as "wow" sits at #7 on both charts.
Magic: The Gathering's compelling characters, fantastic worlds, and deep strategic gameplay have entertained and delighted fans for more than 25 years. Fans can experience Magic through the tabletop trading card game, the digital game Magic: The Gathering Arena, a New York Times bestselling novel, and a critically acclaimed comic book series. With more than 50 million fans to date, Magic is a worldwide phenomenon published in 11 languages in more than 70 countries.
